(USA) Group Director, Marketing Planning and Strategy
(USA) Group Director, Marketing Planning and Strategy
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$ 192000 - 384000
1 Vacancy
Job Description
Position Summary...
What youll do...
Group Director Enterprise Marketing
Company Overview
Walmart Connect is Walmarts advertising platform for brands uniquely designed to reach hundreds of millions of U.S. shoppers across their entire shopping journey. We connect billions of shopping behaviors to real transactions (both online and instore) helping marketers truly understand how their marketing drives results.
Role Overview
The Group Director of Enterprise Marketing will lead the Brand Strategy Event Marketing Content Marketing and Vertical Marketing teams. This role is pivotal in driving must buy status for Walmart Connects ad products across the media industry through heightened awareness and comprehension of our unique value proposition. The role includes responsibilities for guiding the Walmart Connect brand strategy events and ad sales marketing targeting multiple ad buying cohorts and category verticals.
Key Responsibilities
- Strategic Leadership
- Vision Development: Develop both the short and longterm vision for the Walmart Connect brand.
- Annual Brand Strategy: Create and measure the effectiveness of the annual brand strategy and the 3year longterm vision.
- Messaging Strategy: Collaborate with the Corporate Communications team to build drive alignment for and adoption of an annual key messaging strategy and unique value proposition.
- Leadership Team Participation: Act as an integral part of the Walmart Connect Marketing leadership team. Attend biweekly meetings and quarterly offsites to drive departmentalwide vision mission annual operating plans budgeting headcount planning strategy tactics OKRs and employee satisfaction.Present team strategic initiatives and measurable results at quarterly business reviews.
- CrossFunctional Collaboration
- Collaboration and Partnership: Drive active collaboration and healthy partnerships with key crossfunctional collaborators and internal clients including Walmart Connect executive leadership sales leaders corporate communications product marketing growth marketing training and education HR business partners marketing operations and Walmart events and shows team.
- Team Culture and Development
- Team Culture: Lead a healthy and positive team culture that lives up to the published Walmart values and drives team satisfaction as measured by an annual engagement study. Implement plans to coach motivate and develop individuals on the teamwith clarity on personal goals and growth plans.
- Marketing Execution
- Strategy Execution: Coach direct reports in the delivery of tactics and key results including:
- Sales Narratives: Develop presentations that support our position detail our ad products and launches and enable revenue growth targeting specific cohorts and category verticals.
- Ad Campaigns: Create effective ad campaigns with clever creative and strategic media buys including rigorous testing plans for optimization.
- Sales Enablement Content: Produce sizzle videos case studies onesheets and more.
- Content Marketing Strategy: Develop and oversee content marketing strategies that drive engagement and conversion ensuring alignment with overall brand messaging and goals.
- Marcom Calendar: Develop and manage the calendar of key messages and activations.
- Brand Management: Protect and evolve the vision voice and creative guidelines of the Walmart Connect brand.
- Vendor Management: Contract with 3rd party agencies and external service providers as needed.
- Content Library: Maintain a single source of truth for approved sales marketing materials.
- Advertising Help Center Content: Oversee content for the advertising help center.
- Event Footprint: Manage an industry event footprint consisting of 24 events including activations at conferences such as CES POSSIBLE Cannes Lions Festival of Creativity Groceryshop ANA Masters of Marketing and other owned and operated events.
- Sales Summit: Oversee all aspects (logistics and content) of a 2day sales summit annual kickoff for 1000 associates.
- Trade Organizations: Manage trade organization memberships and benefit activations.
- Branded Swag: Oversee branded swag purchasing and online store inventory.
- Customer and Brand Health Metrics: Conduct voice of customer and brand health metric studies delivering insights to drive future strategy and scorecards to track progress.
- Value Claims: Drive new compelling claims to prove our value scale and performance.
Essential Qualifications
- 15 years of experience leading an ad sales marketing team for a major media platform.
- Proven experience and influence in driving crossfunctional partnerships.
- Excellent written and verbal communication skills and executive presence.
- A proven track record in building marketing strategies that drive measurable results.
- A passion for crafting a brands unique value proposition and bringing the benefits of buying to life.
- Experience producing events and content for conferences presentations and stage shows.
- Ability to coach others to deliver performant unique brandappropriate tacticson time and within budget.
At Walmart we offer competitive pay as well as performancebased bonus awards and other great benefits for a happier mind body and wallet. Health benefits include medical vision and dental coverage. Financial benefits include 401(k) stock purchase and companypaid life insurance. Paid time off benefits include PTO (including sick leave) parental leave family care leave bereavement jury duty and voting. Other benefits include shortterm and longterm disability company discounts Military Leave Pay adoption and surrogacy expense reimbursement and more.You will also receive PTO and/or PPTO that can be used for vacation sick leave holidays or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws where applicable.
For information about PTO see Better U is a Walmartpaid education benefit program for fulltime and parttime associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees including English Language Learning and shortform certificates. Tuition books and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility see . Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications. Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.Minimum Qualifications...
1 years supervisory experience or experience leading crossfunctional projects.Preferred Qualifications...
Primary Location...
221 River St Hoboken NJ 07030 United States of America
Required Experience:
Director
Employment Type
Full-Time
