Director, Marketing Cloud Operations
Director, Marketing Cloud Operations
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$ 226000 - 361000
1 Vacancy
Job Description
GoodRx is the leading prescription savings platform in the U.S.Trusted by more than 25 million consumers and 750000 healthcare professionals annually GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70000 pharmacies nationwide as well as comprehensive healthcare research and information. Since 2011 GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers employers health plans and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role:
GoodRx is seeking a CRM Marketing Cloud Operations lead to be responsible for the technical campaign development & deployment across digital channels including email push in-app and SMS. This includes ensuring data availability for audience generation journey design & development end to end testing and deployment across business units and CRM platforms. You will stitch together complex sets of data to enable CRM customer journeys/experiences and CRM analytics. You will collaborate and work with various teams to build customer databases within the CRM ecosystem. You will have a deep understanding of the Salesforce Ecosystem specifically Marketing and Data cloud and will work with internal and external stakeholders to build and optimize new features and functionality to drive personalization at scale. You excel at understanding business requirements and translating them into technical solutions which enables the execution team to set up campaigns at a fast pace. You are able to guide and resolve campaign execution issues and make recommendations on best practices for CRM platforms. You will take ownership of troubleshooting issues within the platform by collaborating with internal & external tech teams.
Responsibilities:
Manage a team involved in day to day campaign operations with an astute understanding of CRM platforms especially Salesforce marketing & Data Cloud.
Serve as internal resident expert on campaign execution within SFMC platform for CRM communications
Demonstrate knowledge & skills to guide & build high performance scalable segmentation and journeys on SFMC & SF Data Cloud platform
Lead campaign execution discussions develop work effort estimates and present solutions for campaign setup
Unlock new features technologies & capabilities to enhance customer experience and drive efficiency.
Provide technical guidance on journeys automation studio mobile studio personalization (interaction studio) email studio for new and ongoing campaigns
Build update & maintain data model manage subscriber in SFMC & SFCDP for outbound communications
Lead team in development of multi-channel (email push in-app SMS) campaigns and journeys in Salesforce Marketing Cloud and provide guidance on setup maintenance & support.
Translate campaign strategy & requirements into solution blueprint
Troubleshoot & perform root cause analysis for issues with campaigns or audience/segmentation used in campaigns
Proactively identify data discrepancies and conduct root cause analysis to resolve data issues.
Collaborate with marketers product teams engineering teams and data teams to determine CRM campaign execution requirements.
Develop use-cases and prioritize stories with internal teams to ensure on-time campaign deployment
Lead team in quality assurance to ensure that campaigns are executed error free and that the user experience is optimal
Lead campaign intake gather requirements and tackle challenges collaboratively with stakeholders for seamless solutions
Develop technical expertise in broader CRM tools used by the team
Skills & Qualifications:
BS degree in a technical field such as a Computer Science Software Engineering Information Systems or equivalent in years of experience and at least 15 total years of related experience
7 years of leading a team involved in campaign execution and operations
7 years of extensive experience as the Salesforce Marketing Cloud campaign execution expert
7 years of expertise in writing complex SQL and ETL development with experience processing large datasets.
5 years of large scale corporate SFMC SFCDP platform development & maintenance
Demonstrated expertise in data modeling and complex audience segmentation
Expertise in building communications (emails push in-app sms) in SFMC
Expertise in end to end campaign execution which includes but not limited to building journeys automations data extensions queries etc. required for deploying campaigns across multiple channels
Must be detail oriented with an eye for overall user experience
Bachelors Degree in engineering math computer science information technology or related discipline
Salesforce Marketing Cloud certifications preferred
Extensive hands on experience with Redshift or other database required
Experience with Salesforce CDP/Data Cloud preferred
Excellent communication and organization skills with proven ability to grow relationships with key partners
At GoodRx pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline and the successful candidates starting pay will be determined based on job-related skills experience qualifications and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco and Seattle Offices:
$226000.00 - $361000.00New York Office:
$207000.00 - $331000.00Santa Monica Office:
$188000.00 - $301000.00Other Office Locations:
$169000.00 - $271000.00GoodRx also offers additional compensation programs such as annual cash bonuses or commission and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical dental and vision insurance 401(k) with a company match an ESPP unlimited vacation 13 paid holidays and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs fertility benefits generous parental leave pet insurance supplemental life insurance for you and your dependents company-paid short-term and long-term disability and more!
Were committed to growing and empowering a more inclusive community within our company and industry. Thats why we hire and cultivate diverse teams of the best and brightest from all backgrounds experiences and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools resources and opportunities to excel.
With that said research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field and we encourage women people of color those in the LGBTQ communities individuals with disabilities and Veterans to apply for positions even if they dont necessarily check every box outlined in the job description. Please still get in touch - wed love to connect and see if you could be good for the role!
GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability please reach out to us at.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @ or addresses.
GoodRx is Americas healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S. gathering pricing information from thousands of pharmacies coast to coast as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011 Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visiteach month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information visit.
Required Experience:
Director
Employment Type
Full-Time
