Sr. Director, Customer Marketing
Sr. Director, Customer Marketing
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$ 233300 - 373525
1 Vacancy
Job Description
Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify peoples lives. With intelligent agreement management Docusign unleashes business-critical data that is trapped inside of documents. Until now these were disconnected from business systems of record costing businesses time money and opportunity. Using Docusigns Intelligent Agreement Management platform companies can create commit and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What youll do
As Senior Director of Customer Marketing you will own and scale the end-to-end customer marketing function: customer references Advisory Councils advocacy programs case studies awards and more. Youll craft and execute a global strategy to elevate our happiest customers fuel sales and retention motions and bring real-world customer stories to life across multiple channels. You report to the VP of product and customer marketing and partner closely with Customer Success Product Marketing Field Marketing and Sales.
This position is a people manager role reporting to the Vice President Product & Customer Marketing.
Responsibility
Define and lead the global customer marketing strategy aligning to corporate objectives
Build mentor and manage a high-performing customer marketing team of program managers content specialists and community leads
Design and operate a scalable reference program
Identify recruit train and activate customer champions
Partner with Sales and Customer Success to embed references into deal cycles and renewal discussions
Measure program health: time to reference reference utilization rate and contribution to pipeline
Create and run Advisory Councils user groups and peer-to-peer networks that drive product feedback beta participation and evangelism
Orchestrate virtual and in-person council events agendas logistics executive participation and follow-up
Track engagement metrics: attendance satisfaction follow-through on insights
Lead development of compelling customer stories: video case studies written success stories data-driven ROI analyses
Collaborate with Content Marketing to syndicate stories across social events and paid campaigns
Ensure all content meets brand standards and resonates with target audiences (industry persona geography)
Work with Field and Demand Gen Marketing to integrate customer voices into webinars events and digital initiatives
Align with Product Marketing on go-to-market launches customer quotes use cases proof points
Support Sales Enablement with customer assets tools and training to accelerate deal velocity
Establish dashboards tracking advocacy funnel metrics: prospects engaged references delivered closed-won influenced
Leverage qualitative feedback and quantitative data to continuously refine programs
Report regularly to executive leadership on ROI and growth opportunities
Job Designation
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a positions job designation depending on business needs and as permitted by local law.
What you bring
Basic
15 years in B2B marketing with 7 years leading customer marketing advocacy or customer-facing programs at enterprise software or SaaS companies
7 years of people management experience
Experience building and scaling reference and advocacy programs that drive measurable revenue
Ability to translate customer outcomes into engaging assets
Experience with marketing analytics tools
Experience influencing Sales CS Product and Finance stakeholders
Travel up to 25% globally for customer events and team meetings
BA/BS degree or equivalent work experience
Preferred
Superior project management and organizational skills
Ability to juggle multiple high-priority initiatives
Excellent storyteller and content strategist
Excellent verbal and written communication skills
MBA degree or equivalent work experience
Strong record of successful people management and leadership
Experience in one or more of the following categories: Contract Lifecycle Management Configure-Price-Quote (CPQ) Customer Relationship Management Document Generation
Self-starter who can drive cross functional initiatives with minimal guidance
Wage Transparency
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge skills and experience.
Based on applicable legislation the below details pay ranges in the following locations:
California: $233300.00 - $373525.00 base salary
Washington Maryland New Jersey and New York (including NYC metro area): $218200.00 - $329525.00 base salary
This role is also eligible for the following:
- Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan which is calculated as a percentage of eligible wages and dependent on company performance.
- Stock: This role is eligible to receive Restricted Stock Units (RSUs).
Global benefits provide options for the following:
- Paid Time Off: earned time off as well as paid company holidays based on region
- Paid Parental Leave: take up to six months off with your child after birth adoption or foster care placement
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
- Retirement Plans: select retirement and pension programs with potential for employer contributions
- Learning and Development: options for coaching online courses and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Life at DocuSign
Working here
Docusign is committed to building trust and making the world more agreeable for our employees customers and the communities in which we live and work. You can count on us to listen be honest and try our best to do whats right every day. At Docusign everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed to be heard to exchange ideas openly to build lasting relationships and to do the work of their life. Best of all you will be able to feel deep pride in the work you do because your contribution helps us make the world better than we found it. And for that youll be loved by us our customers and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation or a religious accommodation during the application process please contact us at .
If you experience any issues concerns or technical difficulties during the application process please get in touch with our Talent organization at for assistance.
States Not Eligible for Employment
This position is not eligible for employment in the following states: Alaska Hawaii Maine Mississippi North Dakota South Dakota Vermont West Virginia and Wyoming.
EEO Statement
Its important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience skill aptitude and a can-do approach. We will not discriminate based on race ethnicity color age sex religion national origin ancestry pregnancy sexual orientation gender identity gender expression genetic information physical or mental disability registered domestic partner status caregiver status marital status veteran or military status or any other legally protected category.
Required Experience:
Director
Employment Type
Full-Time
