Director, Marketing Strategy and Campaign Management
Director, Marketing Strategy and Campaign Management
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Salary Not Disclosed
1 Vacancy
Job Description
Position Overview
We are seeking a bold experienced Director of Marketing Strategy and Campaign Management to lead the strategy execution and performance of integrated marketing campaigns and customer experiences. This role will serve as the central leader connecting campaign planning UX/UI design creative development and testing across the marketing funnel.
You will architect gotomarket strategies that span paid and owned media manage the development and optimization of our digital experiences and ensure that creative assets and messaging are continuously tested and refined for performance. This leader will drive a highfunctioning insightdriven operation with a deep commitment to crossfunctional collaboration business outcomes and customercentric execution.
Key Responsibilities:
Strategic Ownership
- Lead development of gotomarket strategies that align product marketing and channel teams to deliver coordinated highimpact campaigns.
- Translate business goals into integrated marketing plans with clear performance targets channel strategies and creative messaging frameworks.
- Own and evolve Elevates campaign planning framework and governance model aligning work against business value channel capacity and customer opportunity.
UX/UI & Experience Design Oversight
- Manage the UX/UI team to ensure all digital experiencesespecially the application funnelare designed to drive engagement usability and conversion.
- Partner with Analytics and Product teams to define and prioritize UX improvements based on performance data and user insights.
- Oversee the intake prioritization and execution of UX design requests across Product and Marketing functions ensuring consistency and efficiency in delivery.
Creative Strategy & Testing
- Own Elevates creative development pipelinebriefing developing and approving campaign assets for digital email and web experiences.
- Lead a structured creative testing agenda in collaboration with Analytics and Digital Strategy including A/B testing of messaging layouts callstoaction and page design.
- Establish creative performance benchmarks and ensure a constant cycle of creative innovation grounded in user behavior and results.
Campaign Planning & Performance
- Own the integrated marketing campaign calendar and drive discipline across planning execution and postcampaign analysis.
- Collaborate with digital lifecycle and content teams to ensure campaign assets are deployed effectively across channels.
- Monitor campaign performance and support optimization efforts through test design performance reviews and feedback loops with analytics and martech teams.
Team & CrossFunctional Leadership
- Lead and mentor a multidisciplinary team across campaign strategy UX and creative testingsetting a high bar for execution and continuous improvement.
- Act as the strategic point of contact across Marketing Product Legal/Compliance and Engineering to ensure experience consistency compliance and performance.
- Influence senior leaders with clear communication structured recommendations and visibility into marketings contribution to growth outcomes.
Qualifications
- 10 years of experience in marketing with a minimum of 5 years leading multifunctional teams across campaign strategy UX/UI or digital experience optimization.
- Strong track record of delivering performance through integrated marketing and customer experience strategies in fintech financial services or other regulated highconsideration industries.
- Demonstrated success managing UX/UI design and testing processes focused on conversion rate optimization and customer satisfaction.
- Experience overseeing creative development processes and implementing a structured datadriven creative testing program.
- Strong business acumen with the ability to translate marketing activities into clear business impact and strategic recommendations.
- Proven ability to lead teams influence crossfunctional stakeholders and manage competing priorities in a fastpaced environment.
- Excellent communication and presentation skills with experience engaging senior leadership and driving orgwide alignment.
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Required Experience:
Director
Employment Type
Full-Time
