Product Manager, TR APAC
Product Manager, TR APAC
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Job Description
YOUR IMPACT
You are creative resourceful and know how to build influential relationships both with internal & external stakeholders. Your indepth knowledge of beauty & consumer trends enables you to spot opportunities within APAC and implement promotional campaigns tailored to the unique travellers profile in each region. Results oriented you will be leading the trade marketing activations for the Travel Retail business focusing but not limited to new launch rollout from product forecast to postlaunch results analysis & reporting and management of the travel retail product assortment portfolio to achieve commercial objectives.
YOUR MISSION
PRODUCT MANAGEMENT & ASSORTMENT STRATEGY
Develop and execute the product strategy for Travel Retail APAC in alignment with global brand priorities and market needs
Partner with Area Managers to define forecast ambition by market and ensure accurate forecasting and allocation of new launches testers gratis and promotion support
Oversee full product lifecycle management from launch to phaseout ensuring timely execution and market relevance
Define product positioning and pricing strategies in collaboration with Marketing Manager
Review product assortment productivity regularly analyze sales performance and identify opportunities to optimize or evolve the portfolio to drive incremental sales
Lead the development rollout and lifecycle management of Travel Retail Exclusive Kits (TREX) ensuring continuous supply and competitiveness
Monitor and analyze competitor activities and make actionable recommendations for assortment strategy and TREX innovation
Prepare and customize launch decks and toolkits for internal and external presentations
TRADE MARKETING ACTIVATIONS
Collaborate with HQ to adapt global launch assets for Travel Retail channel and provide timely feedback on market category and competitor insights
Lead the strategy planning and execution of trade marketing campaigns and instore activities in partnership with the Commercial team (Area Managers Commercial Executives) Ensure timely and seamless execution of launch activations through crossfunctional coordination
Collaborate closely with Visual Merchandising on planograms and franchise visibility to ensure brand consistency and commercial impact Manage the GWP (Gift with Purchase) allocation and deployment across markets with the support of Marketing Executives ensuring strong ROI and brand image adherence Work with dutyfree operators to plan and execute animation campaigns and activations at key locations
DATAANALYSIS & REPORTING
Analyze industry reports (e.g. TR Generation Beaute Research) to identify trends and opportunities for strategic planning
Consolidate and report on monthly SISO performance new launches performance and evaluate effectiveness of assortment strategy and marketing activities
Proactively track competitor promotions and animations with support from Marketing Executives sharing insights to strengthen future brand plans
OPERATIONAL MARKETING & BUDGET MANAGEMENT
Support the operational execution of marketing campaigns ensuring timely delivery of collaterals and tools to counters Assist in the planning and execution of brand marketing events and presentations and adhoc projects (e.g. TFWA Expert Seminars Retailer Meetings etc)
Monitor and track trade marketing budget usage and ensure timely processing of relative invoices
TEAM LEADERSHIP & DEVELOPMENT
Lead coach and mentor Marketing Executives and Trainee providing clear goalsetting ongoing feedback and growth opportunities
Foster a collaborative and highperforming team environment by promoting open communication shared accountability and crossfunctional synergy
Qualifications :
WHAT YOU OFFER
Diploma / Degree in Business / Marketing or equivalent
Minimum 5 years of handson product marketing experience or trade marketing experience prior experience in Travel Retail environment will be a plus
Highly detailoriented and process driven proactive and solutionsfocused
Skilled in managing multiple timelines stakeholder inputs and moving parts across functions and markets
Commercially savvy strong analytical skills to make datainformed recommendations
Strong sense of ownership and accountability taking pride in delivering high quality work endtoend
Fluent in spoken and written English; proficiency in Chinese (Mandarin) is a strong advantage for regional communication
Proficient in Microsoft Office especially Excel and PowerPoint (with good design aesthetics for presentations)
Experience with data visualization tools (e.g. Power BI) or CRM platforms is a plus
Genuinely curious about Travel Retail passionate about beauty and understands the nuances of brand storytelling assortment planning and shopper behavior
WHAT WE OFFER
An exciting and dynamic role within a fastpaced highgrowth environment where every day presents new challenges learning opportunities and the chance to collaborate with a passionate and driven team
Your development is at the heart of our ambition. As part of MAKE UP FOR EVER and the LVMH Group youll gain access to a world of career possibilities across 75 iconic Maisons supported by a culture of excellence innovation and global mobility
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
