Marketing Manager-BIS 25-26

Marketing Manager Job Description

Bloomingdale International School

Job Summary: The Marketing Manager at Bloomingdale International School is responsible for developing implementing and managing the school s marketing strategies to enhance its visibility increase enrollment and promote a positive image. This role involves working closely with the school administration faculty staff and external partners to ensure effective communication and brand management.

Key Responsibilities:

1. Marketing Strategy Development:
   

   • Develop and implement comprehensive marketing plans and strategies to achieve the school s enrollment and reputation goals.
     
   • Conduct market research to identify target audiences and understand competitive positioning.
     

2. Brand Management:
   

   • Maintain and enhance the school s brand image and ensure consistent messaging across all platforms.
     
   • Develop marketing materials including brochures newsletters and digital content that reflect the school s brand and values.
     

3. Digital Marketing:
   

   • Manage the school s website ensuring it is uptodate userfriendly and optimized for search engines.
     
   • Oversee the school s social media presence creating and curating engaging content to increase online engagement.
     
   • Utilize digital advertising campaigns (Google Ads social media ads) to reach prospective students and parents.
     

4. Event Coordination:
   

   • Plan and coordinate marketing events such as open houses school tours and community outreach activities.
     
   • Promote school events through various channels to maximize attendance and engagement.
     

5. Public Relations:
   

   • Develop and maintain relationships with local media and community organizations.
     
   • Write and distribute press releases manage media inquiries and coordinate media coverage of school events.
     

6. Content Creation:
   

   • Create compelling content for various marketing channels including website social media email campaigns and print materials.
     
   • Collaborate with faculty and staff to gather stories and achievements for promotional purposes.
     

7. Admissions Support:
   

   • Work closely with the admissions team to develop and implement strategies to attract and enroll new students.
     
   • Assist in creating admissions materials and presentations.
     

8. Analytics and Reporting:
   

   • Monitor and analyze marketing campaign performance using metrics and data analytics tools.
     
   • Provide regular reports on marketing activities including ROI and effectiveness of campaigns.
     

9. Budget Management:
   

   • Develop and manage the marketing budget ensuring efficient use of resources.
     
   • Track expenditures and provide regular budget reports.
     

Qualifications:

• Bachelor s degree in Marketing Communications Business Administration or a related field (Master s degree preferred).
  
• Minimum of 5 years of experience in marketing preferably in an educational or nonprofit setting.
  
• Strong understanding of digital marketing strategies and tools.
  
• Excellent written and verbal communication skills.
  
• Proficiency in marketing software and tools such as Google Analytics SEO tools and social media management platforms.
  
• Creative thinking and problemsolving skills.
  
• Ability to work collaboratively with diverse groups of people.
  

Key Competencies:

• Strategic Planning
  
• Creativity and Innovation
  
• Communication and Interpersonal Skills
  
• Analytical Thinking
  
• Project Management
  
• Attention to Detail
  

Working Conditions:

• Fulltime position with occasional evening or weekend work required.
  
• Primarily officebased with some time spent attending school events and community activities.