Retention Marketing Associate
Retention Marketing Associate
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Job Description
Work Timings: 10:15 am 7:15 pm
Working Days: Monday to Friday (1st and 3rd Saturdays are working; 2nd 4th & 5th Saturdays are off)
Location: Lower Parel Mumbai (5 minutes from Railway Station)
Reports to: Retention Marketing Manager
Work Mode: 100% Work from Office
Age Criteria: Up to 30 years
Why IIDE:
IIDE is Asia s most trusted digital marketing institute offering governmentrecognized online offline and postgraduate programs. We empower students graduates and working professionals to transform their careers and stay futureready in the everevolving digital landscape.
About the Role:
As a Retention Marketing Associate at IIDE s Lower Parel campus you will play a key role in executing and optimizing retention campaigns across Email SMS and WhatsApp channels. You will work closely with crossfunctional teams to coordinate campaign execution manage audience segmentation monitor campaign performance and maintain high content and data standards. This is an ideal opportunity for someone with a strategic mindset technical proficiency and a passion for datadriven marketing.
What Youll Do:
Campaign Execution & Coordination:
Execute marketing campaigns via Email SMS and WhatsApp using tools like MoEngage Leadsquared Chat360 and Make.
Collaborate with internal teams to align messaging and promotional strategies across platforms.
Write clear and engaging copy for campaigns in coordination with the content team.
Data Segmentation & Analysis:
Analyze customer data from CRM systems to identify trends and segmentation opportunities.
Create targeted audience segments to improve personalization and engagement rates.
Conduct daily performance analysis of campaigns providing insights for improvement.
Crossfunctional Collaboration:
Work with various departments to ensure alignment and consistency in CRM efforts.
Support the implementation of customer journey automation flows to boost retention.
Requirements
Requirements
MustHave:
Experience: 1 2 years of handson experience in executing SMS WhatsApp and email campaigns.
Tech & Tools: Strong understanding of marketing logic workflows and automation platforms such as MoEngage Leadsquared Chat360 and Make.
Data Skills: Proficient in Google Sheets with the ability to use formulas for data segmentation and performance tracking.
Digital Marketing Acumen: Basic understanding of digital marketing concepts and metrics.
Communication: Strong written communication skills for crafting clear concise messaging.
Analytical Mindset: Ability to interpret data extract insights and suggest optimizations for better performance.
Nice to Have:
Innovation: Ability to recommend creative campaign improvements based on campaign data.
Team Player: Collaborative attitude and the ability to thrive in a fastpaced goaloriented environment.
Attention to Detail: Strong focus on content quality campaign accuracy and data hygiene.
If youre excited about using marketing automation and customer insights to make a meaningful impact we d love to have you on our team.
Qualifications: While formal education and qualifications are important, we care mainly about your attitude, your work ethic, your desire to learn, and your ability to fit into our existing team culture! Fair knowledge of Digital Marketing tools and proficiency in Google Sheets and G-studio. Strong analytical, written communication and research skills and the ability to gather and interpret data to drive decision making. Ability to work independently and in a team environment. You must be incredibly organized and process-driven with a strong eye for detail. Someone who defaults to believing all problems are solvable and is resourceful enough to find a solution using their initiative.
Employment Type
Full Time
