SEO / Digital Marketing Specialist
SEO / Digital Marketing Specialist
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1 Vacancy
Job Description
We are seeking an experienced and resultsdriven SEO / Digital Marketing Specialist to lead and execute digital strategies across multiple brands within our group. The ideal candidate will be responsible for driving organic and paid search performance managing a digital marketing team and continuously optimizing digital assets to improve visibility engagement and ROI.
Key Responsibilities:
Search Engine Optimization (SEO):
- Conduct keyword research discovery and expansion to identify new content opportunities.
- Optimize website content landing pages and metadata for targeted keywords.
- Implement SEO recommendations across all company websites.
- Monitor and analyze performance metrics to identify trends and deliver actionable insights.
- Conduct competitor analysis to stay ahead of industry trends and SEO strategies.
- Collaborate with the development team to ensure SEO best practices are followed during website development and maintenance.
- Recommend structural and content changes to improve search engine rankings.
Digital Marketing & Analytics:
- Execute A/B and multivariate tests to improve paid and organic campaign performance.
- Analyze performance data from Google Analytics Google Search Console and PPC platforms to drive decisionmaking.
- Track and report on digital KPIs and ROI across channels.
- Support and execute paid search strategies to complement organic efforts.
- Lead generation through various online channels
Team Leadership & Collaboration:
- Manage and mentor a digital team including a copywriter social media manager and graphic designer.
- Oversee the social media strategy to support SEO and content objectives.
- Coordinate and align digital activities across departments and brand portfolios.
- Provide SEO support and consultancy to other brands within the group.
- Ensure timely reporting and accountability on team performance and project KPIs.
Requirements:
- Proven experience in SEO digital marketing and team management.
- Strong understanding of current SEO tools and strategies (e.g. SEMrush Ahrefs Google Analytics Google Ads Search Console).
- Handson experience with website analytics and reporting tools.
- Excellent analytical organizational and project management skills.
- Strong leadership and communication abilities.
- Ability to manage multiple projects across various digital platforms and brands.
- Experience with CMS platforms and basic HTML/CSS knowledge is a plus.
Desirable Qualifications:
- Degree or certification in Marketing Digital Marketing Communications or a related field.
- Google Ads and/or Google Analytics certification.
- Experience in multibrand or group environments.
Employment Type
Full Time
