Field Marketing Coordinator - Atlantic City
Field Marketing Coordinator - Atlantic City
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Salary Not Disclosed
1 Vacancy
Job Description
Description
Caesars Sportsbook has an amazing opportunity for someones next great career adventure. We are currently looking for a Field Marketing Coordinator for New Jersey and Pennsylvania.
The role of Field Marketing Coordinator is responsible for driving local marketing plans for their state(s) that address regional business objectives/challenges managing sports partnerships identifying opportunities with local casinos executing regional offers and implementing brand programming by working closely with our Creative Promotions and Retention teams.
What You Will Be Doing:
- Assist in strategic conversations around regional player retention and new acquisition strategies
- Primary conduit on all regional Field Marketing creative requests with the Source (internal creative agency team)
- Help train B&M front line staff on Digital Caesars Rewards benefits
- Provides marketing and onsite support for retail openings digital launches B&M events and sports partnerships
- Promote new member enrollment in the Sportsbook app
- Work customers through any issues they have with enrolling in our app and relay customer feedback to product teams
- Design and planning of innovative promotions contests advertising campaigns that grow the business through both tactical acquisition and retention
- Collaborate with Operation Managers and Casino Partners to make sure that campaigns are executed to standards
- Strategically ideates and directs campaigns around tentpole events in sports calendar aligning all available assets internally our B&M counter parts
- Brand Advocacy: ensure consistency across various touch points
- Act as department Creative liaison / Point of Contact submit creative requests proof marketing assets and traffic final assets to appropriate stakeholders
- Drive promo code creation tracking communication to casino partners and team (offer flips)
- Lead QR code creation and tracking for creative assets
- Bring opportunities to stakeholders by being the subject matter expert in the state(s)
- Manage print production vendors and delivery of marketing assets
- Perform administrative duties such as scheduling meetings with key stakeholders on given project setting agendas and sending recaps to meeting attendees
- Manage order and distribute the team merch and swag for promotional giveaways
- Supervise the inventory of materials creative assets and resources for activations across regional and national campaigns
- Industry news / trend and competitor reporting by market
- Development/updating partner playbooks / education of B&M front line staff
- Understand all the aspects of the business to give the consumers a VIP experience particularly Caesars Rewards
- Website updates
- Explore new ways to promote and bring new events to our managed restaurants in the region
What You Will Need:
- Strong knowledge of digital products and apps
- Outgoing personality and willing to engage with guests/players
- Knowledge of sports betting casino wagering and passionate about sports
- Curious creative strategic and analytical
- An excellent communicator with outstanding listening analytical and problemsolving skills
- Strategic marketing plan development and execution with demonstrable results and return on investment (going beyond creative ideas to revenuedriving programming)
- Experience operating in a fastpaced environment
- Bachelors Degree from an accredited 4year institution required
Computer Skills Needed to Perform this Job
Superior Microsoft Office (PowerPoint Excel Word) skills required
Additional Comments and Requirements
- Strong leadership project management and organizational skills with an ability to multitask
- Need to work during peak event times which are often evenings and weekends
- Willing to spend time in our owned casino properties
- Strong analytical skills and business acumen. Proven ability to apply that knowledge to develop and execute marketing programs that drive revenue and ROI
- Superior presentation and written communication skills
- Strong relationship building skills
- Ability to travel as required (approximately 15% in US)
- Valid Drivers License
- The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties responsibilities and qualifications may be required and/or assigned as necessary
- 24 years experience in marketing
Other Minimum Qualifications:
- Ambition.Proactively seeks opportunities to learn & grow.
- Initiative.Acts and thinks beyond tasks to accomplish goals.
- Team Focused. Ensures understanding cooperation and consistency within and between departments. Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
- SelfAwareness.Genuine understanding of personal strengths and weaknesses.
- Environmental Radar.Understands how to get things done and when to involve others in decisions.
- Business Intelligence.Understands how our organization works. Demonstrates an understanding of the key business metrics in his/her world.
- Problem finding. Routinely looks to improve services processes and strategies.
- Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful
- Professionalism.Maintains composure amid challenges; develops applies and adheres to standard operating procedures.
- Functional Knowledge/Skills.Has the knowledge and skills to do the job at a high level of accomplishment.
- Effectiveness.Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.
- Communication: Prepares clear concise and wellorganized written and verbal communications. Demonstrates active listening. Provides timely and consistent followup.
Essential Job Functions:
- Fast paced environment multiple tasks to be handled under time constraint.
- Must be willing to work weekends holidays and evenings
- Must be able to handle a heavy business volume and sensitive situations relating to team member and guest problems in a timely manner.
- Ability to simultaneously manage several projects and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
- Respond to visual and aural cues.
- Must be able to travel.
- Promote new member enrollment in the Sportsbook app.
- Must have manual dexterity to operate all office equipment.
- Must be able to maneuver around office and property.
- Must be able to work independently.
- Must be able to lift and carry 10 pounds.
- Must be able to bend crouch kneel twist and work at a desk/counter when performing functions of the job
Required Experience:
IC
Employment Type
Full-Time
