The Marketing & Communications Specialist at AWN is responsible for managing online and offline communication channels to enhance brand awareness and engage with clients effectively. This role focuses on promoting products and services coordinating promotional material design and distribution and maintaining branding consistency across various platforms.
Key Responsibility areas & activities
Promotion and Branding:
Promote AWNs products and services through various marketing channels.
Coordinate the design of promotional material and ensure distribution across online and offline channels.
Develop templates and guidelines to maintain branding consistency.
Advertising and Outreach:
Advertise the company and its offerings through diverse media platforms.
Plan and organize interviews and press conferences as necessary.
Content Creation and Engagement:
Produce engaging marketing copy for the companys website.
Create and send regular newsletters with updates about AWN and its subsidiaries.
Performance Tracking and Networking:
Track the return on investment (ROI) for marketing campaigns and initiatives.
Participate in social media groups and professional platforms to engage with potential clients.
Client Interaction and Feedback:
Monitor AWNs corporate website and social media pages to address client queries and comments promptly.
Network with industry experts and potential clients to increase brand awareness.
Gather customer feedback to inform sales and product development teams.
Requirements
Qualifications and Experience:
Bachelor s degree in marketing Communications Public Relations or a relevant field.
Proven work experience as a Marketing Communications Specialist or similar role preferably with familiarity in both B2B and B2C advertising campaigns.
Job Specific Skills:
Proficiency in web content management tools like WordPress.
Experience in utilising MS Office suite for various marketing tasks.
Knowledge of SEO principles and handson experience with Google Analytics.
Demonstrated expertise in crafting compelling marketing copy and newsletters.
