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Position Overview
We are seeking a strategic and creative Director of Marketing and Communications (DMC) to lead and evolve KPPSs narrative and brand in alignment with KPPS 2030 strategic plan. This leader will drive our external voice and visibility while supporting internal alignment across teams and stakeholders in service of student recruitment staff recruitment fundraising amongst other key functional areas. The DMC will oversee the vision strategy and execution of marketing and communications across the organization and drive our organizational storytelling.
This role is ideal for a mission-driven communications leader who is passionate about KPPS mission and has a strong sense of narrative strategy and thrives in fast-paced collaborative environments.
Key Responsibilities
Strategic Communications
Provide visionary operational and strategic leadership to shape compelling narratives that amplify KPPS vision values and impact to stakeholders including families donors staff and other key external stakeholders
Ensure streamlined communication and presentation materials for regional leadership
Lead the creation of templates for family and other stakeholder communications
Manage crisis communications and develop and maintain messaging and templates that inspire trust reflect competence and provide clarity
Provide strategic counsel and tools for internal communications (newsletter emails etc) ensuring staff remain informed and connected
Support with the execution of KPPS advocacy efforts through a values aligned communications strategy across multiple channels
Marketing & Brand Leadership
Develop and implement a comprehensive integrated multi-channel mission-centered marketing strategy aligned with KPPS 2030 strategic plan and Portrait of a Graduate
Evolve and elevate KPPS brand identityensuring voice visuals and values are cohesive across internal and external communications channels
Manage digital presence including website content SEO social media and digital marketing campaigns through researched data-driven strategies
Lead all media and public relations efforts including press releases and story pitching
Design and implement professional development and training for staff and leaders focused on communications and marketing best practices for family engagement social media presence enrollment and crisis communications
Design launch and maintain brand management systems to ensure brand alignment and consistency for internally created branded materials and collateral
Manage projects that utilize third-party graphic designers photographers and video producers for design marketing PR and other creative support services as time and budget allow
Manage an annual budget to produce marketing collateral branded swag and advertising materials
Project-manage the development of the KPPS annual report region-wide marketing collateral school-based enrollment materials and talent recruitment materials
Cross-Team Collaboration
Partner with the Talent Operations KIPP Forward and Development teams to co-design and execute communications media and marketing strategies that support teacher recruitment student enrollment and retention and fundraising goals
Collaborate with school leadership to ensure school-level messaging is aligned and supported while uplifting the uniqueness of each KPPS campus
Participate in KIPP Foundation professional development and build relationships with colleagues in other KIPP regions for knowledge and resource sharing
Participate in team activities including staff meetings school-based events professional development conferences and retreats fundraising events and other public relations opportunities
Operations & Management
Track analyze and report key marketing and communications metrics to regional leadership teams to inform strategy and decision-making
Manage and maintain a communications calendar to ensure prioritization and values alignment
Refine and maintain a stakeholder engagement CRM (Salesforce) system
Qualifications :
Bachelors degree required
A deep commitment to the mission of KIPP and an unwavering belief in the potential of our students
5-7 years of relevant experience in marketing communications public relations or brand strategy preferably in a mission-driven or education-focused organization
Proven ability to independently manage complex projects from strategy to execution with exceptional attention to detail a high bar for quality and a sense of ownership
Deep understanding of social media digital strategy brand management and culturally responsive communications practices
Demonstrated success building trust and working effectively across all levels of an organizationfrom school-based staff to senior leadershipwhile balancing feedback and maintaining alignment to goals
Highly-motivated and self-driven with the ability to prioritize problem-solve and navigate ambiguity
Creative thinker exceptional writer and storyteller who can generate compelling ideas tailor messaging to different audiences and connect brand vision with tactical action
Experience translating complex information into accessible engaging communications
Graphic design experience or proficiency with Adobe Creative Suite/Canva
Additional Information :
Compensation
Note to Applicants
KIPP Philadelphia Schools is an equal opportunity employer. Employees are selected on the basis of ability without regard to race color religion sex national origin disability marital status or sexual orientation in accordance with federal and state law.
Remote Work :
No
Employment Type :
Full-time
Full-time