Healthcare Marketing Specialist (Campaigns, Digital, Content) - Scottsdale - Hybrid

Evernorth Care Group Marketing Specialist (Lead Analystlevel)

Position Summary
Reporting to the Evernorth Care Group Senior Marketing Manager the Marketing Lead Analyst will be responsible for the development and execution of marketing programs supporting the 18 health centers including the development of collateral provider marketing campaigns center events support and website updates. Additionally this position will provide support to the marketing team and business partners on member outreach broker marketing and customer acquisition programs.

The Lead Analyst will have experience in the development and execution of marketing campaigns including experience writing briefs providing creative direction to designers and copywriters and partnering with legal and compliance teams. Traditional marketing competencies targeted messaging strategies and understanding of branding and experience with multichannel creative execution are essential.

In addition to the development of marketing campaigns and collateral the Lead Analyst will also have accountability for assisting with the enhancement of our websites and the development of digital content. Finally the Lead Analyst will also support the marketing team and business partners with collateral and promotional item fulfillment.

The successful candidate for this role will be a selfdirected proactive individual who is able to work effectively in a highlymatrixed organization and is comfortable in a fastpaced changing startup environment.

Duties and Responsibilities
Support the development and production of marketing collateral and maintain existing patient materials
Coordinate the development of direct mail patient marketing campaigns focused on retention and acquisition (e.g. Birthday Preventive Affiliation Letters) partnering with internal and external creative resources to ensure successful execution of the campaigns
In partnership with key business resources support the development and execution of health center events (e.g. grand openings/reopenings)
Assist with the development and execution of website updates and provider directory management; partner with enterprise digital team to secure and monitor key performance indicators/metrics
Provide general support for the marketing team (e.g. promotional quotes/ordering and distribution and fulfillment requests)

Ideal candidates will offer
Bachelors degree in Marketing
Minimum of 4 years of progressive marketing experience
Health care industry experience with provider and consumer marketing experience preferred
Experience coordinating internal and external creative agencies
Outstanding project management skills; able to meet multiple project deadlines
Strong attention to detail
Able to work individually as well as part of a team
Ability to meet deadlines with minimal supervision and skilled at multiproject management
Strong writing/grammar skills
Proficient interpersonal and presentation skills

Ability to work 3 days a week from an Evernorth Care Group office as directed by the business

About The Cigna Group

Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobaccofree policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama Alaska Arizona Arkansas Delaware Florida Georgia Hawaii Idaho Iowa Kansas Maryland Massachusetts Michigan Nebraska Ohio Pennsylvania Texas Utah Vermont and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.