Performance Marketing Specialist
Performance Marketing Specialist
Posted on :
31-07-2025
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1 Vacancy
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Job Description
If you believe the difference between a potential student and an applicant comes down to the right message in the right place at the right time - we want to meet you. SAITs dynamic Marketing team brings together campaign creators content strategists data analysts recruiters and UX-driven web team members to deliver cohesive impactful experiences across every touchpoint - from digital channels to in-person events. We lead the institutional Marketing and Recruitment Plan power the brand strategy and operate key digital marketing channels.
The Opportunity
SAITs Marketing team is hiring a Performance Marketing Specialist!
Reporting to the Manager Marketing and Recruitment you will coordinate and champion marketing and digital campaigns in support of your assigned schools departments and programs. You are a creative and tactical marketingprofessional with a track record for inbound campaigns that drive customer/student acquisition.
You are a trend-seeker and more importantly a trend-setter. Your campaigns are cutting-edge and innovative. As a member of the Marketing team you are responsible for envisioning developing and leading marketing campaigns thatgenerate leads. As a performance marketing specialist you will utilize social media web mobile and traditional marketing channels to reach your target audiences. Targeting is key to your success. You never run a campaign withouta way to measure it with a keen focus on customer acquisition as the most important metric. You analyze yourcampaigns and make adjustments along the way.
You have exceptional communication skills with a proven ability to cultivate strong relationships and partnerships withvarious stakeholders including prospective students parents alumni partners faculty staff and ensuringclient satisfaction you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy-in andengagement. You are patient when you need to be and bold when the objectives require it.
The Role
- Recruitment Marketing:
- Coordinate and appropriately resource internal and external creative partners inthe campaign process.
- Determine the channel audience targeting or segmentationdensity and the creative concept/message and call to action foreach campaign.
- Monitor campaign metrics and respond as appropriate includingmaking adjustments mid-campaign.
- Managing the content and creative components including workingwith other team members and/or vendors in production.
- Stakeholder Services:
- Initiate collaboration with multiple stakeholder groups to sourceand verify content build copy and creative.
- Ensure project planning includes stakeholder input andconsiderations.
- Foster a client-centered approach in all aspects of the work we do.
Qualifications & Experience
- Diploma in marketing business or related education.
- Minimum 5 years directly related work experience in digital marketing including projectcoordination and managing approval processes.
- Digital Marketing Certificate from the Digital Marketing Institute (DMI) or equivalent certification consideredan asset.
- Equivalent combination of experience and education may be considered.
Skills Required
- Direct hands-on experience in implementing and managing successful paid advertising campaignsincluding pay-per-click advertising on platforms such as Meta TikTok LinkedIn GoogleProgrammatic Display and others.
- Strong analytical skills to interpret data and translate it into actionable insights. Proficiency in toolslike Google Analytics Google Tag Manager and analytics dashboards is essential.
- An adaptable mindset to adjust strategies based on evolving industry standards. Demonstrate aninnovative and agile approach in testing new strategies.
- A strong knowledge of SEO/SEM best practices keyword research and optimization strategies
- Project management and client services skills collaborative team member and able tomanage multiple client projects and deliver on deadlines.
- Organized and detail-oriented able to maintain quality control and consistency in thelook and feel of SAITs institutional campaigns.
- Familiarity with CRMs marketing automation and email marketing is considered an asset.
- Proficiency in Adobe Creative Suite is considered an asset.
- Strong written and verbal communication skills including copywriting editing and proofing skills.
- Ability to present publicly to large and small audiences on marketing strategies trends and the workthat we do.
- Working-level skills with the Microsoft Office Suite.
Job Classification: A5068 - Information Officer II
Salary Range: $59471.75 - $70838.30
Hours Per Week: 36.25
Position End Date: March 31 2026
Posting Closing Date: July 31 2025
About SAIT
SAIT is a global leader in applied education. Named one of Albertas Top Employers we offer the chance to work with a purpose preparing the next generation of industry leaders entrepreneurs advocates and explorers.
Building on our 100 year history were looking for innovative bold and collaborative employees who embrace change and deliver world-class customer experiences. Your future starts now at SAIT.
Equity diversity and inclusion (EDI) is essential to achieving SAITs vision to be a global leader in applied education. We encourage applications from women Indigenous people racialized people people with disabilities people from gender and sexually diverse communities and/or people with intersectional identities. Learn more about EDI at SAIT.
At SAIT we understand that experience comes in many forms. Were dedicated to adding diverse perspectives to SAIT - so if your experience is close to what were looking for please consider applying.
SAIT is committed to supporting persons with disabilities throughout the recruitment process. We will work with applicants to provide accommodations upon request to the Talent Advisor.
BEWARE FALSE POSTINGS AND RECRUITING OFFERS
SAIT has been made aware of individuals or organizations posing as SAIT using false postings to attract job seekers and collect personal information. Please be aware that SAIT will never request sensitive personal information beyond what is required for an application.
Career opportunities at SAIT will always be posted on the SAIT career site and we encourage applicants to only apply directly through there. When your application is completed you will receive an email confirmation if you did not receive one please check your junk mail or try applying through the SAIT career page again.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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