Marketing Director Canada, Heme
Marketing Director Canada, Heme
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Job Description
Job Description
The Heme Marketing Director shapes Canadas hematology brand strategy while developing and executing against the promotional marketing strategy. The Director is also responsible for the authorized treatment center strategy and ensuring a seamless activation and onboarding experience for Authorized Treatment Centres (ATCs).
The successful candidate will have an ability to thrive in a fastpaced innovationfocused environment with demonstrated strong communication skills ability to work effectively in crossfunctional teams and have a problemsolving mindset. This role reports to the BU Head.
Key Duties & Responsibilities
- Works cross functionally to shape an integrated brand strategy that includes marketing market access field medical affairs and public affairs
- Ensures that the brand strategy is translated with an effective tactical plan for HCPs treatment centers and care teams
- Responsible for market segmentation and for developing the promotional messaging for each segment and ensuring it is pulled through in all promotional efforts by working closely with the other commercial team members
- Works with external agencies to execute promotional strategy and tactics through personal and nonpersonal channels while ensuring external partners remain ontime and onbudget
- Engages with the healthcare practitioner community and other key customers for SickleCell Disease and TransfusionDependent Thalassemia including both transplanter surgeon/staff and referring hematologists to understand community challenges and opportunities gleam critical insights influence perceptions and to develop advocates
- Collaborates with field and team members to obtain input on strategies and tactics; ensures relevant launch KPIs are established monitored and optimized
- Develop and implement the ATC strategy ensuring seamless activation and onboarding
- In collaboration with fieldbased Gene Therapy Account Managers (GTAMs) engages with external stakeholders to support all ATC onboarding and activation steps
- Serve as the primary point of contact for ATC activation and onboarding across all crossfunctional teams
- Update and develop processes GTAM tools training materials and trackers to ensure a seamless operations experience for all ATCs
- Responsible for executing and monitoring the Health Canada risk management plan
- Evaluates return on investment for activities of the brand.
Required Education Level
- Bachelors Degree.
Required Experience
- Requires circa 10 years of marketing consulting or agency experience in healthcare/biopharmaceuticals.
Required Knowledge/Skills
- Hematology Hemoglobinopathies (sickle cell disease and beta thalassemia) cell and/or genetic therapy experience is a strong asset.
- Launch rare disease and/or transplant center experience or knowledge preferred.
- Demonstrated ability to develop strategy make strategic recommendations and monitor performance.
- Experience working with and or developing tactics for diverse audiences and complex marketplaces.
- Demonstrated ability to work independently and manage initiatives that require collaboration across multiple functional areas.
- An entrepreneurial spirit courage to ask how might we and why and an ability to successfully challenge status quo to develop innovative creative solutions to complex problems.
- Strong written communication skills presentation delivery and interpersonal skills to be effective in a team environment.
- Highly skilled in influencing crossfunctional teams including interfacing with key internal and external stakeholders.
- A solid compliance mindset and demonstrated integrity on the job.
- Direct experience with communications review committee for review of tactics.
Flex Designation:
HybridEligible Or OnSite EligibleFlex Eligibility Status:
In this HybridEligible role you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. OnSite: work five days per week onsite with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertexs Policy on Flex @ Vertex Program and may be changed at any time.
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and nondiscrimination for all employees and qualified applicants without regard to a persons race color sex gender identity or expression age religion national origin ancestry ethnicity disability veteran status genetic information sexual orientation marital status or any characteristic protected under applicable law. Vertex is an EVerify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager or contact Talent Acquisition at
Required Experience:
Director
Employment Type
Full-Time
