Director - Global Digital Marketing & Virtual Experiences

We are looking for a strategic and results-driven Director of Digital Marketing & Virtual Experiences to strengthen our digital outbound marketing muscle and lead several Demand Generation (DG) programs including global virtual events webinars paid media and email growth marketing efforts. This role will own the strategy execution and governance for key digital demand generation channels globally and lead a high-impact team responsible for leading database expansion and enhancement outbound channel diversification and virtual experiences at scale to attract nurture and convert leads.
 

The ideal candidate is an expert in growth & digital marketing email marketing content strategy and demand generation who thrives in a cross-functional environment partnering with teams across product marketing brand growth Sales and campaigns.

Please note: This is a hybrid role that will be based in San Mateo CA or Bellevue WA and requires an in-office presence three days per week (Tuesday-Thursday).
 

• Lead the virtual events & experiences function focused on webinars on-demand events from strategy execution to governance.

• Lead the Marketing database expansion & enrichment strategy and execution driving top of the funnel and expanding Freshworks digital presence

• Own and oversee the email marketing function including strategic planning execution and optimization of global email campaigns to drive user acquisition engagement and revenue growth.

• Optimize and expand the digital channel mix to improve marketing effectiveness across all product lines. 

• Manage agencies and external partners ensuring best-in-class strategies and execution

• Oversee a team of Marketing Managers and SMEs driving demand globally for top middle and bottom-funnel leads

• Partner with campaign managers brand product marketing and cross-functional teams to align the strategy and governance of digital outbound channels across the world.

• Own performance tracking and reporting using data-driven insights to improve channel conversions

• Innovate with AI personalization and marketing automation to scale content and enhance engagement

Qualifications :

• 10 years of experience in growth marketing focused on digital channels preferably in B2B SaaS

• Proven experience leading performance marketing and outbound digital marketing efforts including email and audience expansion virtual events/roundtables and other digital demand gen efforts at scale across the top mid and bottom of funnel

• Experience with bringing governance and instituting mechanisms to ensure high quality prospect experience acting as the center of excellence for digital channels.

• Deep understanding of demand gen funnels and B2B buyer journeys

• Experience with marketing automation tools A/B testing and conversion rate optimization

• Ability to influence and collaborate across cross-functional teams

• Experience using AI and automation to scale content creation and optimization

• Strong written and verbal communication skills with a thought leadership mindset

Additional Information :

The annual base salary range for this position is $217500 $312685 USD.

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available.

Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.

Remote Work :

No

Employment Type :

Full-time