Marketing Manager

Job Title: Marketing Manager

Department:Marketing

Reports To:Development Partner

Classification:Exempt

Position Summary

The Marketing Manager oversees coordinates and participates in the development of marketing strategies and products for The Keith Corporation. This role will be responsible for creating industryleading marketing collateral managing and improving our digital presence providing support from a marketing standpoint for developers brokers and managers and continually evaluating strategic marketing initiatives. The job characteristics include:

Essential Functions:

• Assist the developers and brokers in the creation and submission of proposals.
• Create specialized marketing collateral for various pitches proposals and presentations such as shovels paperweights hard hats PowerPoint presentations presentation boards etc.
• Create and update brochures for the organization.
• Update improve and maintain the organizations brand standards.
• Assemble and revise marketing books and TKC logo flash drives to provide to new clients.
• Manage vendors such as building and drone photographers.
• Coordinate the ordering placement and removal of property signs when space is purchased or leased.
• Maintain accurate listings on websites: CoStar LoopNet Site Index Charlotte and Triangle CPE.
• Serve as Administrator for all marketing and social media accounts (Adobe Creative Cloud Constant Contact SquareSpace WordPress Google AdWords and Google Analytics Facebook LinkedIn Instagram and Twitter).
• Develop email distribution lists and send out email blasts through Constant Contact MailChimp or other content management systems.
• Liaise with media and public relations channels to provide updates and reports and to seek additional exposure opportunities.
• Write and distribute press releases articles and memos regarding projects and Company news.
• Social media: Enhance visibility and deliver content focused on specific projects. Additionally there is potential to position TKC as a thought leader in the Commercial Development sector.
• Update and administer Website changes (Umbraco) facilitate design improvements
• Prepare effective brand standards and advertisement campaigns based on market research.
• Forecast draft implement and oversee the departments operating budget.

Other Functions:

• Assist with the logistics and details surrounding groundbreaking and ribboncutting ceremonies.
• Assist in training Staff members on specialized software and serve as a resource when issues arise.
• Other duties as assigned.

Competencies:

• Excellent verbal and written communication skills
• Excellent interpersonal and customer service skills and organizational skills
• Critical thinker and detail oriented
• Proficient in Photoshop
• Basic WordPress knowledge
• Cursory knowledge of SEO and SEM campaigns
• Proficient in Adobe Creative Cloud (Photoshop Illustrator InDesign Adobe Fonts etc.)
• Email Blast Experience (Constant Contact MailChimp etc.)
• Social Media Adept (Facebook LinkedIn Instagram Twitter etc.)
• Online Database Listing Services Familiarity (CoStar LoopNet etc.)

Technical Skills:

• Advanced knowledge in Adobe Creative Cloud specifically Adobe InDesign
• Specific knowledge of Microsoft Office Suites and Google Earth
• Operate office equipment such as copiers personal computers and fax machines
• Enter and receive data from database programs

Knowledge Skills Abilities:

• Bachelors degree in Business Administration Marketing or related field required
• 5 years of experience in Marketing

Position Type / Expected Hours of Work

This is a fulltime exempt position with normal working hours Monday through Friday working 40 hours per week. However as business needs dictate afterhours holidays or weekends may be required.

Travel

Occasional travel is required for this position.

Supervisory Responsibilities

No supervisory duties for this position.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully: The employee is regularly required to speak or listen effectively. The employee is frequently required to sit squat stand walk use hands to finger handle or feel and reach with hands and arms. Specific vision abilities required by this job include Close vision and Distance vision. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

EEO Statement

The Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics.

In addition to federal law requirements The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

The Company expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of The Companys employees to perform their job duties may result in discipline up to and including discharge.

PLEASE NOTE:

As part of the hiring process at The Keith Corporation we ask that candidates complete two assessments.

Please set aside 510 uninterrupted minutes for completion of the Predictive Index Behavioral Assessment although you have unlimited time to complete the assessment once it is started. Please complete the assessment within three (3) days of submitting your application. This assessment does not measure intelligence education or experience. It simply measures work and communication needs. Use this link to complete.

Once you have completed the Behavioral Assessment you will receive an email with instructions to complete a second assessmentThe Predictive Index Cognitive Assessment. The email will be coming from the addressand may be redirected to your junk mailbox. This is a timed assessment that includes verbal numerical and abstract reasoning questions. Please set aside 12 uninterrupted minutes for completion and please complete the assessment within three (3) days of submitting your application.The assessment does not measure intelligence education or experience. It simply measures a persons capacity to learn adapt and grasp new concepts.