The Sr. Director North America (NA) Regional Merchandising leads and executes the regional gotomarket merchandising vision strategy and assortment plans. As well leads the product and
merchandising go to market efforts of the North America outside team. This role is responsible for leading and delivering product strategy and segmentation plan assortments that delight and inspire fans and enable the business to execute against the brand and business goals with our partners in North America.
Essential Functions:
- Leads develops and executes the regional merchandising strategy plan and vision that supports longterm and inseason brand and business strategic initiatives. Drives business results and profitable product metrics in region.
- Provides gotomarket expertise and execution for the North America (NA) product and merchandising integrated GTM initiatives and execution in region.
- Provides NA consumer expertise to ensure strong point of view around product development around the NA consumer and marketplace targets.
- Delivers a thoughtful regional seasonal analysis that drives the global & regional briefing process by summarizing the findings of competitive market online marketplace expertise brick & mortar expertise.
- Engages and collaborates crossfunctionally with product teams to plan and lead the creation of innovative commercial and brandenhancing regional assortments designed for targeted regional KEEN fans that deliver revenue MSRP margin profitability productivity color/material guidance construction lifecycle targets franchise management channel segmentation plans and other metrics as required. Directs regional fan and channel needs with specific inline and regionally driven styles as required by the business including but not limited to SMUs limited editions collaborations exclusive product etc.
- Drives the management of blended pricing and margin model and for the gross margin (merch margin) of the seasonal line. Works crossfunctionally throughout the seasonal product process to bring a cohesive cross merchandisedfanfocused line with compelling global and regional stories each season.
- Partners with sales management and key accounts to develop a distinctive effective and brandappropriate distribution merchandising strategy by channel. Leading product and merchandising accountbased meetings.
- Monitors new product introductions and carryover product to ensure health of planned launch and/or lifecycle. Continuous improvement focused on SKU efficiency margins and global assortment alignment.
- Works with the finance department on product unit and margin forecasts and analysis by season category gender and style. Participates in long range planning and annual budget development.
- Acts as a product champion presenting in prelines sales meetings key accounts influencers and visiting editors as required with commercial and regional efforts.
- Provides strategic direction mentorship and inspiration to direct reports on the regional Merchandising team.
- Serves as a member of the NA regional leadership team.
Qualifications:
- Bachelors Degree in Business Merchandising Product related field or equivalent experience.
- Ten (10) or more years progressive experience in merchandising product creation and/or retail; experience in footwear preferred.
Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
Knowledge Skills and Abilities:
- Demonstrated strong leadership experience and the ability to drive results in a fastpaced matrix environment.
- Strong knowledge of footwear landscape and consumer insights.
- Strong understanding of KEEN regional fans competitors trend and market insights.
- Strong organizational analytical and time management skills.
- Strong verbal written and presentation communication skills with an ability to communicate at all levels of the organization.
- Knowledge of global and regional hybrid performance and style trends with the ability to translate into commercial concepts.
- Proficiency with Microsoft Office applications (Outlook Excel. Power Point Word)
- Results orientation that is balanced between both longterm objectives and shortrun performance.
- Ability to successfully communicate crossculturally as part of a global brand and merchandising team.
- Ability to independently utilize resources to increase knowledge.
- Ability to lead and influence people in support of overarching business and category goals.
- Ability to travel domestically and internationally as required.
Travel: Required 35% of the time.
Base Salary: $186000 $195000 yearly
This range represents the low and high end of the anticipated base salary range for this position. The actual base salary will depend on numerous factors such as: experience knowledge and skills and location. Our base salary is just one component of our competitive total rewards strategy which includes numerous benefits and perks as well as specific health and welfare benefits.
Why Work at KEEN:Driven by a passion for life outside KEEN is a valuesled independently owned brand from Portland Oregon thats on a mission to create original and versatile products improve lives and inspire outside adventure. Foundedin 2003 KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donatedmore than $18 million to nonprofit organizations and causes around the world to promote responsible outdoor recreationincludingconservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for giving back reducing impact and activating communities and individuals to protectthe places where we work and playKEEN puts its values in motion and takes action to leave the world a better place.
At KEEN we believe in a more just and equitable future for all people. As a global brand we acknowledge that our business buildings and daily lives exist within the traditional territories of indigenous peoples. We strive for a future that recognizes the knowledge rights and resilience of these peoples.
KEEN Footwear is an equal opportunity employer. We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race color religion sex national origin age sexual orientation gender identity gender expression veteran status or disability.
Required Experience:
Director