Sr. Specialist Marketing - Groceries
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Job Description
Whats on your plate
Work closely with the Country Director of Marketing Vertical Marketing Specialist and Social Media team to develop marketing campaigns that deliver on Qatars growth targets.
Support the development and lead on the execution of 360degree integrated and CRM campaigns to drive performance objectives (acquisitions/orders) as well as brand objectives (awareness preference affinity).
Make datadriven decisions to choose the right channel mix strategy and target audience to achieve the campaign objectives.
Ensure proper campaign gotomarket and act as the project manager and owner of new campaigns by making sure all marketing channels switch on in coordination and all functional teams deliver their parts on time.
Build and execute CRM campaigns while continuously A/B testing different scenarios to identify the right strategy for every segment.
Track campaign results and report daily performance & spending to control budget and enhance country performance.
Work closely with the Product team to utilize best practices for app and web platforms to continuously enhance conversion rates across the funnel.
Proactively monitor expense sheets every week to ensure all expenses are accounted for run rates match targets and make optimisations to reduce or increase spending to match targets
Set up demand estimation process to align with logistics (T4 weeks to campaign launch)
Analyze & demonstrate the effectiveness incrementality & ROI of different campaigns and tactics to recommend future improvements and actions.
Understand customer behaviour through deep dives onground customer feedback focus groups and sales insights to develop actionable insights.
Create performance review decks to update management about the performance of marketing campaigns and the achievements of the local marketing team
What did we order
Min.4 years of experience in consumer marketing ecommerce online services or related experience with a proven record of delivering work with measurable results.
Strong project management and stakeholder management skills.
Analytical mindset with strong attention to detail and swift execution
Ownership Skills: a highly motivated and proactive individual. Willing to roll up their sleeves and go the extra mile to drive results.
Experience in campaign management preferably CRM / CVM in an ecommerce company.
Ability to establish priorities and communicate expectations working with others to push projects to completion.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
