Sr Dir., Product Marketing Manager, Technology Workflows

We are looking for a talented leader and experienced product marketer to lead the IT Service Management (ITSM) and IT Operations Management (ITOM) product and solutions marketing team.  

Reporting directly to the GVPProduct and Solutions Marketing Technology Workflows this leader will help spearhead our largest and most strategic product and solutions offerings. We are looking for someone who excels at core product marketing skills (strategy positioning messaging sales enablement and GTM) but also brings a CMO mindset by focusing on a solutionsbased approach spanning multiple Business Units (BUs) and products. Key responsibilities include crafting impactful messaging designing impactful campaigns defining our web and event presence as well as development of differentiating thought leadership. The ideal candidate has a deep understanding of the marketplace and the challenges and outcomes that CIOs and CTOs are striving for. You must be able to bridge the Clevel needs to the different buying personas that span multiple departments. 

You will partner closely with global marketing product management sales solution consulting and our ecosystem to position ServiceNow as the leader across multiple product categories generate and accelerate pipeline and increase adoption. While we are enjoying rapid growth we believe a driven passionate individual can accelerate our growth and market leadership even further. 

Your impact will rely on competitive understanding clear positioning great messaging and building the right relationships with product sales marketing and our ecosystem. 

What you get to do in this role: 

• Define our IT Service Management (ITSM) and IT Operations Management (ITOM) GTM strategy and product marketing execution. 

• Deliver competitively differentiated messaging and audience activation deeply grounded in business relevance. 

• Act as a thought leader evangelist and spokesperson at events with customers analysts and press. 

• Drive internal alignment with extended product and solution marketing teams. 

• Deliver strategic assets such as demos marketing videos and web content. 

• Cultivate a broad set of customer stories across industries use cases and geographies to highlight the value customers are achieving. 

• Build deep relationships with customers at leading companies. 

• Lead and develop a worldclass team of product and solution marketers. 

Qualifications :

• Experience in leveraging or critically thinking about how to integrate AI into work processes decisionmaking or problemsolving. This may include using AIpowered tools automating workflows analyzing AIdriven insights or exploring AIs potential impact on the function or industry. 

• Bachelors degree MBA preferred. 

• 10 years of product management product marketing or general marketing experience with at least 5 years of experience in B2B customer service technologies. 

• Strong ability to inspire and coach with a proven record of accomplishment of hiring managing and leading highperformance teams. 

• Resultsdriven and comfortable with both the analytical and creative sides of marketing 

• Extremely organized and detail oriented with the ability to go from executive level guidance to handson executor as needed. 

• Demonstrated ability to work across functions within and outside of Marketing building relationships to drive results. 

• Natural understanding of needs of IT Workflows customers across multiple types of organizations and industry verticals. 

• Up to 25% travel to support sales efforts and industry events as global health situations permit. 

For positions in this location we offer a base pay of $225000 $405000 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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