drjobs Sr. SEO Specialist

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Job Location drjobs

Nashville - USA

Monthly Salary drjobs

$ 79175 - 131958

Vacancy

1 Vacancy

Job Description

101974

701 Cool Springs Blvd Franklin Tennessee 37067

TruGreen accepts applications on an ongoing basis.

Job Description

TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and a great place to work!

Position Overview

Responsible for developing and implementing effective search engine optimization strategies to drive organic traffic and improve TruGreens online presence. Monitor and analyze website performance using SEO tools and analytics platforms providing regular reports and recommendations for optimization. Collaborate with content creators and digital marketing teams to develop and optimize highquality keywordrich content for improved organic visibility.

The right candidate will quickly gain a comprehensive understanding of the strengths and weaknesses of TruGreens digital properties (website blog landing pages) and flesh out SEO strategies for improvement to help our company gain website traffic increase sales/leads and improve overall engagement. This is a unique opportunity to own your craft and leverage proven SEO expertise to increase digital brand awareness and contribute to our companys growth and success.

Responsibilities

  • Develop and execute comprehensive search engine optimization strategies to achieve business objectives

  • Own optimization for ranking through research analysis and testing

  • Conduct thorough keyword research to identify relevant target keywords and phrases

  • Work within the content marketing team to drive SEO in digital content creation

  • Optimize site content to ensure alignment with target keywords and enhance search engine crawlability

  • Maintain an indepth understanding of search engine algorithms and ranking factors

  • Leverage data analytics and SEO tools to devise strategies to increase organic traffic

  • Identify technical SEO issues and coordinate with the web development team to implement solutions for improvement

  • Recommend changes to website architecture content linking and other factors to improve SEO

  • Track and analyze site traffic to assess the effectiveness of SEO strategies and make datadriven recommendations

  • Report on current processes and scope for improvement based on diligent analysis

  • Perform SEO audits and competitive analysis to identify opportunities for improvement and rank above competitors

  • Serve as inhouse subject matter expert and manage relationship with external agency partner(s)

  • Stay abreast of emerging SEO trends and technologies

Education and Experience Requirements

  • Bachelors degree in marketing digital marketing or a related field

  • 57 years of proven experience in an SEOfocused role

  • Prior experience with SEO for local businesses and Google My Business optimization required

  • Proficiency with SEO and analytics tools such as Google Analytics Google Search Console Semrush Google Keyword Planner etc.

  • Relevant SEO certifications (e.g. Google HubSpot and/or Semrush)

  • Experience with content management systems (CMS) and website optimization platforms

Knowledge Skills and Abilities

  • Ability to demonstrate technical and professional knowledge and skills

  • Indepth knowledge of SEO best practices search engine algorithms and ranking factors

  • Detailoriented with strong organizational and project management skills

  • Strong analytical skills and the ability to interpret data and make datadriven decisions

  • Ability to work in a fastpaced environment and manage multiple projects at once

  • Ability to work independently and also collaborate effectively with crossfunctional teams

  • Excellent oral and written communication skills

  • Working knowledge of HTML CSS and JavaScript development and constraints

  • Prior experience as an SEO specialist and/or content writer in a related field a plus

Physical Demands & Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to:

  • Sit stand and walk

  • Use hands and arms to handle feel or reach

  • Speak and hear

  • Use close vision abilities

Occasionally required to:

  • Lift or move up to 25 lbs

  • Stoop kneel crouch or crawl

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Noise level

  • Low to moderate

Adverse Conditions

  • Minimal

Ability to speak read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills dedication and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment we aim to leverage the unique experiences of veterans creating a richer more dynamic workplace.

Pay Ranges

$79175.00 $131958.00

This range is based on the qualifications necessary for the position including experience training and other considerations permitted by that may be used when making an offer may include a candidates skills experience and geographic location the expected quality and quantity of work and internal pay alignment as needed. Most candidates will start in the bottom half of the pay upper end of the range will generally be reserved for candidates with extensive employees pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation we offer benefits including Medical/Dental/Vision insurance and Companymatching 401(k) in addition to other programs and perks.

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more please visitEEOC/EEO TruGreen ().


California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership we collect personal information about you potentially including personal identifiers contact information protected classifications prehire information professional or employmentrelated information education history and/or medical information for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records) preemployment drug testing and references.

Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.



TruGreen performs preemployment testing.

To view our disclaimer
Experience:

Senior IC

Employment Type

Full-Time

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