Senior Demand-Gen Marketing Manager
Senior Demand-Gen Marketing Manager
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Job Description
Our Mission
Were not your average benefits platform were the driving force that uplifts peoples lives. Our technology connects the entire benefits ecosystem creating better outcomes for employers employees brokers and providers.
Our mission is clear: to build a world where everything works at its best ensuring every employee gets the support they need to thriveboth at work and beyond.
Your Mission
As Bens Senior Demand Generation Manager youll be responsible for driving our performance marketing efforts and unlocking new opportunities for scalable growth. Youll test new marketing strategies leverage data for decisionmaking and optimise campaigns to boost customer acquisition and revenue.
Things you will be working on:
Own and execute the growth marketing strategy driving demand generation and scaling customer revenue across multiple B2B channels
Lead efforts to optimise our website SEO and digital user journeys focusing on lead capture and conversion.
Manage performance marketing campaigns across Google and Linkedin to drive customer acquisition and revenue growth and deliver ROAS targets.
Develop and implement tests to refine strategies and keep campaigns forwardthinking and effective.
Work closely with Sales to identify highpriority prospects and deploy accountbased marketing tactics.
Function as the goto expert for data within the team measure the performance of marketing campaigns and channels and identify opportunities for optimisation.
You will love this role if you have
Proven experience in growth and digital marketing with a strong focus on crossplatform CRO and paid advertising across Google and Linkedin in particular.
A track record of successfully scaling and optimised channels over time.
Are proficient in Hubspot
Deeply analytical with the ability to use data to inform decisions and drive growth.
Intellectually curious with a passion for driving growth through innovation and experimentation.
Demonstrated ability to manage and lead crossfunctional projects with excellent project management skills.
Indepth knowledge of various advertising platforms (e.g. Google Ads LinkedIn Ads) and experience managing significant (6 figure annual) advertising budgets.
Creative thinker with a testandlearn mentality and an agile approach to marketing strategy and execution.
You will not love this role if you.
Arent comfortable working in a fast paced environment
Are not ready to own your own results and be held accountable
Like maintaining the statusquo and arent willing to think outside the box
Like a lot of structure and processes we are a startup and are still working things out and we dont always know whats next
Are not comfortable with ambiguity we will give you guidance but sometimes you have to work things out
Wait for others to step up or to be told what to do. We are a highperformance and highreward work place and are looking for people who are proactive
Our Compensation & Benefits
Its important to us to practise what we preach when it comes to our benefits. We know what good looks like and we want to provide the best for our team with a comprehensive and inclusive benefits package. This means you have a choice over the things that are most important to you. You can see a selection below along with the full offering here.
Competitive base salary equity so you own what you build
Bonus scheme designed to reward and recognise high performance
100 monthly personal Ben Balance: for whatever works for you whether thats Netflix Spotify or a really expensive cup of coffee! This allowance will increase by 50 for each year of service until you reach 250
Weekly lunch provided in office so you can spend quality time with the team over some tasty food!
28 days of holidays a year plus bank holidays and an option to buy or sell 5 days per year. Also your holiday entitlement will increase to 30 days at your 3rd year of service!
Workfromabroad scheme so you can support your travels enjoy an extended holiday or visit loved ones.
Enhanced parental leave and workplace nursery scheme to support with the cost of childcare in a nursery setting
Comprehensive Private Medical Insurance
Funded Life Assurance cover with the option to voluntarily increase this also includes an annual health check
Comprehensive and tailored mental health support and professional coaching through a leading provider
Diversity and Culture at Ben
We are organically growing a brilliantly diverse inclusive and respectful bunch of people we are extremely proud of. This should go without saying but all applications are very much welcome. If you need any adjustments to support you with your application just let us know by emailing You can learn more about DEI at Ben here.
Required Experience:
Manager
Employment Type
Full-Time
