Head of Public Sector Marketing, Australia & New Zealand, Australia & New Zealand Marketing, AWS
Head of Public Sector Marketing, Australia & New Zealand, Australia & New Zealand Marketing, AWS
Posted on :
19-06-2025
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1 Vacancy
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Job Description
About Amazon Web Services Since 2006 Amazon Web Services has been the worlds most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload and it now has more than 240 fully featured services for compute storage databases networking analytics machine learning and artificial intelligence (AI) Internet of Things (IoT) mobile security hybrid media and application development deployment and management from 105 Availability Zones within 33 geographic regions with announced plans for 18 more Availability Zones and 6 more AWS Regions in Malaysia Mexico New Zealand the Kingdom of Saudi Arabia Thailand. Millions of customersincluding the fastest-growing startups largest enterprises and leading government agenciestrust AWS to power their infrastructure become more agile and lower costs. To learn more about AWS visit .
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Amazon Web Services is seeking a talented self-directed public sector marketing leader to drive demand awareness and adoption of Amazon Web Services (AWS) cloud computing platform across Australia & New Zealand (ANZ). This is a highly strategic opportunity to play a key role in an exciting fast-growing business.
The ideal candidate has a passion for the public sector an entrepreneurial spirit and the ability to quickly grasp technology concepts. Candidate must have exceptional communication skills be comfortable with marketing tools and be well versed in integrated marketing campaign development and execution.
Key job responsibilities
* Plan develop and execute public sector marketing strategies to target technical and business decision makers and developers
* Assist in developing new fiscal year plans that incorporate core marketing campaigns assets and content
* Lead the ANZ regional expansion and implementation of global & APJ-wide public sector campaigns
* Craft and develop compelling campaigns and tools focused on customers for use on the web at live events and in customer facing programs
* Lead the implementation of technical and non-technical marketing campaigns (Product & Persona-based motions)
* Deliver clear concise content for websites and social media
* Track key metrics and KPIs and insuring all established goals objectives and deliverables are met
* Work closely with sales Partner technical teams Public Policy Public Relations and Analyst Relation team including APJ-wide counterparts to ensure alignment and execution of broader sales business and marketing strategies
A day in the life
This role will lead and own integrated marketing programs designed to drive further adoption of AWS among technical influencers and decision makers in the government education healthcare and nonprofit segments in Australia & New Zealand (ANZ). Specifically the role will drive demand generation activities including event execution as well as diving into the data and analytics to report on activities and better target our efforts. Successful candidates must be able to recognize the needs of these market segments and be comfortable with marketing and sales force automation technology.
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
- 9 years of relevant work experience in marketing ideally marketing B2B technology products or services
- Bachelors degree in business marketing technology or relevant field of study
- Demonstrated success in marketing management developing marketing strategy digital marketing event management product management lead management
- Demonstrated experience in measuring and improving the ROI of marketing investments
- Experience of operating and collaborating in a fast-paced cross-functional matrixed global organisation
- Demonstrated ability to increasing levels of responsibility and proven success delivering measurable marketing results.
- Superior oral and written communication skills with an innate attention to detail
- Ability to manage time and juggle multiple priorities to execute high quality deliverables
- Demonstrating exceptional business acumen and ability to understand customers needs
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Amazon Web Services is seeking a talented self-directed public sector marketing leader to drive demand awareness and adoption of Amazon Web Services (AWS) cloud computing platform across Australia & New Zealand (ANZ). This is a highly strategic opportunity to play a key role in an exciting fast-growing business.
The ideal candidate has a passion for the public sector an entrepreneurial spirit and the ability to quickly grasp technology concepts. Candidate must have exceptional communication skills be comfortable with marketing tools and be well versed in integrated marketing campaign development and execution.
Key job responsibilities
* Plan develop and execute public sector marketing strategies to target technical and business decision makers and developers
* Assist in developing new fiscal year plans that incorporate core marketing campaigns assets and content
* Lead the ANZ regional expansion and implementation of global & APJ-wide public sector campaigns
* Craft and develop compelling campaigns and tools focused on customers for use on the web at live events and in customer facing programs
* Lead the implementation of technical and non-technical marketing campaigns (Product & Persona-based motions)
* Deliver clear concise content for websites and social media
* Track key metrics and KPIs and insuring all established goals objectives and deliverables are met
* Work closely with sales Partner technical teams Public Policy Public Relations and Analyst Relation team including APJ-wide counterparts to ensure alignment and execution of broader sales business and marketing strategies
A day in the life
This role will lead and own integrated marketing programs designed to drive further adoption of AWS among technical influencers and decision makers in the government education healthcare and nonprofit segments in Australia & New Zealand (ANZ). Specifically the role will drive demand generation activities including event execution as well as diving into the data and analytics to report on activities and better target our efforts. Successful candidates must be able to recognize the needs of these market segments and be comfortable with marketing and sales force automation technology.
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
- 9 years of relevant work experience in marketing ideally marketing B2B technology products or services
- Bachelors degree in business marketing technology or relevant field of study
- Demonstrated success in marketing management developing marketing strategy digital marketing event management product management lead management
- Demonstrated experience in measuring and improving the ROI of marketing investments
- Experience of operating and collaborating in a fast-paced cross-functional matrixed global organisation
- Demonstrated ability to increasing levels of responsibility and proven success delivering measurable marketing results.
- Superior oral and written communication skills with an innate attention to detail
- Ability to manage time and juggle multiple priorities to execute high quality deliverables
- Demonstrating exceptional business acumen and ability to understand customers needs
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Director
Employment Type
Full-Time
Department / Functional Area
Key Skills
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