Head of Direct Development & Distribution

Are you an experienced insurance leader AXA Retails Direct team are looking for an influential functional leader to drive their business. Youll activate continuous improvement programmes and brand strategy to deliver customer and commercial outcomes in line with financial plans group targets and brand strategy.

Youll be responsible for price comparison relationships and assessing new distribution options building collaborative plans to drive growth for three brands including AXA Direct Swiftcover and Moja. Alongside this youll lead change product squads empowered to decide on priorities and able to execute through a multi skilled team of experts.

At AXA we work smart empowering our people to balance their time between home and the office in a way that works best for them their team and our customers. Youll work at least 40% of your week away from home moving to the majority of your working week from September 2025. Away from home means either attendance at either our Redhill or Ipswich office visiting clients or attending industry events.

Were also happy to consider flexible working arrangements which you can discuss with Talent Acquisition.

What youll be doing:

• Own approach to using marketing offers customer experience ancillary products and price comparison website cofunds.
• Responsible for excellence in relationship management.
• Evaluate onboard and optimise progressive proposition enrichment opportunities via new digital or data partnerships.
• Responsible for delivering the financial targets through delivery of change product squads and active management of relationships.
• Expertly drive approach to performance management using data to drive fast paced decisions making.
• Activation of brand and loyalty strategies ensuring it aligns financial plan targets.
• Work with and influence the functional leaders within the business to ensure alignment of the target parameters with particular focus on operations and customer experience.
• Develop and motivate a high calibre team.

Due to the number of applications we expect to receive for this role we reserve the right to close this advert earlier than the listed closing date to ensure were able to effectively manage interest. Therefore if youre interested in joining us at AXA please dont hesitate to apply.

What youll bring:

• Significant insurance experience at a senior management level within a distribution commercial or target driven environment essential.
• Relationship management experience essential.
• Able to effectively manage a diverse team across multiple disciplines essential.
• Results and data focused track record of hitting revenue and profit targets through insight driven action essential.
• Thorough understanding of UK general insurance in particular direct personal lines products current direct market conditions and competitor landscape.
• Understanding and evaluation of financial performance business plans budgets and forecast modelling experience.
• High level of customer focus and understanding of customer needs segmentation and insights.
• Strategic thinking and problemsolving capability ability to develop practical solutions to real problems.

As a precondition of employment for this role you must be eligible and authorised to work in the United Kingdom.

This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to preemployment screening checks the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.

What we offer:

At AXA UK were appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:

• Annual salary of up to 114000 dependent on experience
• Annual company & performancebased bonus
• Contributory pension scheme (up to 12% employer contributions)
• Life Assurance (up to 10 x annual salary)
• Private health cover
• Cash allowance 5000
• 28 days annual leave plus Bank Holidays
• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave
• AXA employee discounts
• Gym benefits

To apply click on the apply for this job button youll then need to log in or create a profile to submit your CV. Were proud to be an Equal Opportunities Employer and dont discriminate against employees or potential employees based on protected characteristics. If you have a longterm condition or disability and require adjustments during the application or interview process were proud to offer access to the AXA Accessibility Concierge. For our support please send an email to

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Who we are:

AXA Retail helps people live the life they love knowing weve got their back at home and on the road. Our people are vital to us becoming more digital faster and easier to access. Were a dynamic team of experts completely committed to making sure our customers get back to the good stuff when the unexpected happens.