Content Growth Marketing Specialist
Content Growth Marketing Specialist
Posted on :
01-05-2025
Employer Active
1 Vacancy
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Job Description
About the Role
Our client is seeking a resultsdriven Content & Growth Marketing strategist with a strong focus on lead generation. The ideal candidate should have a strong background in developing and executing digital marketing campaigns that attract and convert potential clients.
Key Responsibilities:
- Develop and execute lead generation strategies through digital marketing campaigns.
- Optimize and manage paid advertising (Google Ads LinkedIn Ads Facebook/Instagram Ads etc. to drive qualified leads.
- Implement and monitor SEO and content marketing strategies to enhance online visibility.
- Oversee and manage social media accounts ensuring consistent engagement and growth.
- Create compelling email marketing campaigns for both potential clients and job seekers.
- Utilize data analytics tools (Google Analytics HubSpot etc. to track measure and optimize campaign performance.
- Develop landing pages lead magnets and marketing funnels to enhance conversion rates.
- Collaborate with the sales and recruitment teams to align marketing strategies with business objectives.
- Stay uptodate with digital marketing trends and best practices to ensure continuous innovation.
Requirements
- Proven experience as a digital marketing manager/strategist in a B2B setting preferably in recruitment or HR services.
- Strong knowledge of SEO PPC social media marketing email marketing and content marketing.
- Experience with CRM and marketing automation tools (HubSpot Zoho etc..
- Ability to create and implement effective lead generation strategies.
- Excellent analytical skills and experience using Google Analytics or similar tools.
- Familiarity with LinkedIn outreach and automation tools.
- Certification in Google Ads HubSpot or digital marketing is a plus.
- Knowledge of B2B marketing and employer branding.
- Strong written and verbal communication skills.
- Ability to work independently with minimal supervision.
- Creative mindset with a datadriven approach to marketing.
Employment Type
Full Time
Key Skills
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