The Head of Marketing and Communications will be responsible for developing and executing comprehensive marketing and communication strategies that align with the church s mission and goals. This role involves overseeing all aspects of our marketing and communication channels including digital media print public relations and internal communications.
The ideal candidate will possess a blend of strategic thinking creative prowess and strong leadership skills with a deep understanding of both marketing principles and the unique nature of working within a religious context.
Principal Duties and Responsibilities:
- Design and implement a strategic marketing and communications plan that supports the church s mission and growth objectives.
- Develop and manage annual budgets for marketing and communications initiatives.
- Oversee the creation of compelling and relevant content for various platforms including social media website newsletters and promotional materials.
- Ensure all content is aligned with the church s values and voice while engaging the congregation and reaching new audiences.
- Develop and execute digital marketing strategies including social media campaigns email marketing and online advertising.
- Monitor and analyze digital metrics to assess the effectiveness of campaigns and make data-driven decisions.
- Cultivate relationships with media outlets and manage public relations efforts to enhance the church s visibility and reputation.
- Coordinate community outreach programs and events to strengthen ties with local organizations and enhance the church s impact.
- Develop and maintain effective internal communication channels to keep staff campuses and members informed and engaged.
- Lead and mentor the marketing and communications team.
- Coordinate with other departments to ensure cohesive messaging and alignment with overall initiatives.
- Plan and execute promotional strategies for events services and programs.
Key Performance Indicators:
- Engagement and Growth
- Brand Awareness
- Content Effectiveness and Impact
- Digital Marketing Effectiveness
- Crisis Communication and Management
Requirements
- Bachelor s degree in Marketing Communications Public Relations or related field (Master s degree preferred).
- Minimum of 14 years of experience in marketing and communications.
- At least 10 years in a leadership role.
- Proficiency in digital marketing tools and platforms.
- Strong analytical skills and strategic planning abilities.
- Excellent written and verbal communication skills.
- Strong interpersonal skills.
- Deep understanding and alignment with the values and mission of the church.
- Strong project management skills.