MarTech Implementation Digital Transformation Director

What you get to do in this role: 

• Build and maintain strategic relationships with vendors like Adobe ensuring we maximize the use of their capabilities while driving their product direction to achieve marketing and ServiceNow goals 

• Collaborate with platform peers to establish north star vision for MarTech stack at ServiceNow 

• Collaborate with digital platform peers to identify gaps/missing features in MarTech solutions and ensure vendors like Adobe prioritize and address our needs as part of their product roadmap 

• Ensure vendors deliver against their product promise and track product adoption and utilization across ServiceNow 

• Create a vendor score framework to ensure compliance and delivery of contract goals 

• Collaborate and lead crossfunctional teams including DT Marketing and external partners work with team to ensure detailed architecture and implementation plans for strategic projects are in place driving to north star vision 

• Evangelize and drive digital transformation across ServiceNow with MarTech digital experience capabilities from experience generation to experience delivery leveraging established best practices 

• Develop and implement technical processes in collaboration with digital platform peers and partner with DT to ensure adoption of bestinclass enterprise architecture that ensure efficient and effective data transfer while maximizing scalability. 

• Identify and track KPIs to drive value realization of MarTech stack heavily focused but not limited to Adobe solutions 

• Lead workshops trainings and analysis to ensure marketing can align current processes to maximize utilization of latest capabilitiesfrom our MarTech stack including Gen AI 

Qualifications :

To be successful in this role you have: 

• Experience in leveraging or critically thinking about how to integrate AI into work processes decisionmaking or problemsolving. This may include using AIpowered tools automating workflows analyzing AIdriven insights or exploring AIs potential impact on the function or industry. 

• Bachelors degree in Computer Science Information Technology or a related field. A Masters degree is preferred. 

• Relevant certifications in Adobe marketing solutions are a plus. 

• Ability to work independently and as part of a team in a fastpaced dynamic environment. 

• Strong analytical and problemsolving skills with a focus on delivering business value. 

• Experience in helping stakeholders map out processes and drive towards automation and integrated AI solutions (agentic and otherwise) are preferred. 

• Exceptional communication and interpersonal skills with the ability to build strong relationships with stakeholders at all levels. 

• Strong knowledge of marketing technology trends bestinclass MarTech architecture and best practices 

• Strong knowledge of data transformation exchange and delivery applications with specific focus on event driven realtime applications 

• Strong operational knowledge of digital marketing best practices in particular digital experience delivery and digital marketing across owned and partner channels 

• Proven experience in leading largescale Martech implementation projects in a complex matrixed organization. 

• Extensive experience implementing/operating on Adobe Experience Cloud platform specifically focusing on latest generation of digital experience technology such as AEP CJA AJO B2B. 

• Working knowledge of Ad Servers/Partners such as DV360 LinkedIn Bombora preferred 

• Proven experience in building and maintaining strategic relationship with vendors like Adobe partners and internal function teams like IT 

• Proven experience or working knowledge with enterprise data storage streaming and queuing systems including Kafka and Snowflake 

For positions in the Bay Area we offer a base pay of $178900 $313100 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas 

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer 

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations 

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact  for assistance. 

Export Control Regulations 

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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