Senior Marketing Executive - Events
Senior Marketing Executive - Events
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Job Description
About Us
The Financial Times is one of the worlds leading news organisations globally recognised for its authority integrity and accuracy with a mission to deliver quality information and services worldwide.
At the FT curiosity thrives and ambitious thinking is rewarded. Here youre given the chance to reach millions create work that matters and deliver impartial journalism in a polarised world.
In our warm collaborative culture youll connect with a diverse community of experts who support your growth career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path youll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our commitment to diversity equity and inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone with a focus on addressing those faced by underrepresented groups.
The Role
To lead on the strategy and of global advertiserfacing marketing campaigns for the luxury sector CEMEA region and for the career management product portfolio. This role also leads all aspects of the marketing CRM development programme and leads a marketing executive.
Key Responsibilities
- Working with the Head of Marketing and sales leadership to develop and then implement global multichannel marketing campaigns focus on client and agency audiences in the luxury sector.
- Working closely with the advertising sales leadership team and Head of Marketing build and implement a strategy to support our CEMEA advertising business with a focus on strategic geographic and sectoral markets.
- Lead on the development of the FTs commercial marketing CRM programme acting as the key point of liaison with both the internal CRM team and external agencies working either strategically or on technical developments to the marketing functions of Salesforce and Pardot.
- Working with the Head of Marketing and members of the FTCM Management team to develop B2C and B2B marketing strategies to support the revenue traffic and membership targets of the FTCM portfolio.
- Select negotiate and implement media partnerships to support our global luxury and CEMEA advertising businesses. These should contribute to our agreed commercial marketing strategic pillars and deliver a measurable return.
- Conceive of plan and implement clientfacing commercial events. These may be entertainment opportunities media/marketing discussions research briefings or macroeconomic/political briefings. All should contribute to our strategic pillars and make valuable contributions to our advertisers and/or prospects. Some of these will be within existing industry conferences (e.g. Ad Week Frieze Art Fair) and some will be FThosted.
- Handle and forecast allocated budgets delivering campaigns within agreed timescales and expenditure limits.
- Line management of a marketing executive supervising all aspects of their output and facilitating professional development.
- Ensure our media relations team is fed with a regular flow of stories from the commercial department.
Required skills and experience
Essential
- Proven track record 5 years) in a commerciallyfocused marketing role (likely candidate will have 12 years of experience at manager level or be steppingup from a senior executive role).
- Experience in conceiving and delivering crosschannel B2B marketing campaigns.
- Proven experience nurturing agency relationships (internal or external).
- A proactive outlook and ability to take the initiative.
- Ability to make a difference by gaining engagement from key partners.
- Meticulous attention to detail.
- Excellent creative judgement & copywriting skills.
- Ability to handle multiple projects in a timely manner and to standards.
- Self starter with high energy and initiative able to handle up down and across the organisation.
- Experience handling and reconciling a budget.
- Excellent communication and interpersonal skills.
Desirable
- Exposure to and knowledge of media / publishing / advertising.
- Experience using Salesforce and Pardot
- Marketing graduate or professional qualification in marketing or related business area.
Whats in it for you Our benefits
Our benefits vary by location but we are committed to providing bestinclass perks across all our offices. These include generous annual leave medical cover inclusive parental leave packages subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.
Weve embraced a 50 hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging inperson camaraderie and peer learning. Additionally we are open to accommodating specific flexible working pattern requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions email and a member of our team will be happy to help.
Further information
At the FT we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application it is essential that all information provided is authentic and accurately represents your skills experience and qualifications.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.
#LISM1
Required Experience:
Senior IC
Employment Type
Temp
