Director Initiatives
Director Initiatives
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Salary Not Disclosed
1 Vacancy
Job Description
WINNING PORTFOLIO STRATEGY
Support the annual business plan strategy and focus on priorities and innovative activation tactics to enhance our brand and portfolio relevance increase awareness and encourage trials that ultimately boost consumption.
Assist in developing the portfolio strategy and ensure we offer the appropriate products for the U.S. market including national items limitedtime offers and retailerspecific products.
Maintain a collaborative relationship with the HQ Beverage Initiatives team to align objectives priorities and innovative activation strategies between the US operation and headquarters.
Oversee product assortment through SKU rationalization and prioritization to optimize shelf efficiency and performance.
Establish major guidelines and timelines for creating launch plans and testing scenarios that enhance awareness and trial of Red Bulls product portfolio.
Collaborate with a crossfunctional team to advance the SKU commercialization process from conception to .
CHANNEL SPECIFIC PORTFOLIO STRATEGY
Recommend optimal assortment strategy and product focus by retail channel segment.
Assist with the marketing strategy and communication of tactics tailored for specific channels supporting the variety of products in the portfolio.
Support the strategy for the design architecture of packs tailored to individual channels and customers ensuring alignment with Headquarters Beverage Initiatives.
BEVERAGE INITIATIVES IMPACT ACROSS ORGANIZATION
Act as the representative for the portfolio across various functions to ensure the brand is successfully represented in all aspects of the business including:
- Overarching Portfolio Strategy
- Prioritization of the portfolio and SKUs
- Annual process for planograms including displays
- Planning for production and allocation
Create internal sales tools to guarantee a comprehensive understanding of portfolio strategy throughout the organization.
INSIGHTS COLLABORATION AND ALIGNMENT
Analyze and interpret consumer and shopper insights from various internal and external sources to propel the business forward. This role demands a high degree of crossfunctional collaboration across Consumer Insights Category Insights and Sales with the expectation that this position will lead such crosscollaboration.
Monitor the category closely with a strong emphasis on competition oversee competitive analyses conducted by the team and disseminate findings throughout the entire organization.
NEW PRODUCT LAUNCH MARKETING PLANNING
Assist with planning development and crossfunctional alignment for comprehensive 360 marketing strategies for all productfocused campaigns throughout the year.
Utilize insights to create strategic documents and campaign briefs that guide the development in all other crossfunctional departments.
Support campaign development and coordinate shareouts across various functions with key stakeholders to ensure cohesive plan development across departments.
Provide guidance clear expectations and operational support to Region Brand Teams to make new product launches wellknown through localized marketing initiatives. Monitor performance and best practices to continually improve regional activations.
Responsible for creating summaries of all productdriven campaigns; lead a crossfunctional team in analyzing campaign performance across operations marketing sales and distribution delivering insights and future recommendations to leadership teams.
LEADERSHIP & COACHING
Offers proactive coaching feedback and developmental support to direct reports through biannual performance reviews and regular checkins.
Identifies opportunities for expanding the teams and individuals scope of influence within the RBNA organization.
Cultivates a culture of Diversity and Inclusion while promoting the Red Bull Leadership Code and values.
Acts as the primary coordinator for key crossfunctional relationships for the Beverage Initiatives team.
Qualifications :
10 years marketing experience
Excellent communication and presentation skills are essential.
Highly organized with the ability to effectively manage timelines and objectives.
A strategic thinker who is passionate about achieving longterm success through a handson solutionoriented approach.
Selfmotivated selfdirected flexible and able to work under pressure in a fastpaced environment.
Experience in supporting and facilitating crossfunctional projects across sales and marketing.
Analytical background with the ability to analyze complex trends and data.
Proficient in managing external partners to ensure highquality .
Extremely proficient in Microsoft Excel and PowerPoint.
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $115280 to $172920 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
