IoT Brand Activation Manager
IoT Brand Activation Manager
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Job Description
The IoT Brand Activation Manager will be responsible for driving the visibility and growth of Rheems IoT digital capabilities through brand activations partnerships and innovative marketing strategies. This role is ideal for someone who is enthusiastic about technology and marketing enjoys managing complex projects and wants to be at the forefront of Rheems technology transformation.
This position will serve our Enterprise Division working in Roswell GA (Hybrid).
Responsibilities
Brand Strategy & Activation:
- Craft messaging toolkit that highlights the value proposition of IoT digital capabilities
- Collaborate with marketing training and product teams to ensure brand alignment with Enterprise objectives
- Ensure consistent brand voice and messaging including product literature websites social media and all other platforms
- Develop and execute brand activation strategies to promote IoT digital capabilities
- Manage brand activations and support promotional events to showcase IoT digital capabilities
- Support engagement with current customers and pipeline of potential customers
- Conduct research on industry trends competitive landscape and customer insights to inform objectives
Crossfunctional Collaboration:
- Work closely with business development product development marketing training and customer service teams to align messaging and ensure a consistent brand experience across customer touchpoints
- Work with partners to amplify brand presence and identify new opportunities to enhance positioning in market
- Support IoT partnership campaigns
- Monitor and track the success of campaigns through KPIs and data analytics
Qualifications
- Bachelors Degree in Marketing Business or related field.
- 7 years of experience in brand activation or marketing preferably in a technology or IoTrelated industry
- An innovative solutionfirst spirit and an ability to think creatively.
- Selfstarter who can hit the ground running to proactively engage teams across business units and functions
- Foundational understanding of the IoT landscape technologies and customer needs
- Proven track record in developing and executing successful brand activation campaigns
- Outstanding project management skills with the ability to support multiple initiatives drive crossfunctional teams and quickly solve problems
- Able to work with crossfunctional teams (e.g. product managers engineers business teams IT Business and Rheem partners) and external subject matter experts.
- Strong communication and interpersonal skills
- Ability to conduct market research analyze data and use insights to inform decisions
- Creative and strategic thinker
- Proficient computer skills and indepth knowledge of relevant software such as MS Office Suite.
Preferred Qualifications:
- Masters Degree in Marketing Business or related field
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#LIHybrid
Required Experience:
Manager
Employment Type
Full-Time
