Brand Manager - Healthcare
Brand Manager - Healthcare
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Job Description
Montus Brand Manager plays a pivotal role in creating and executing the brand strategy for Montus product portfolio and is responsible for planning and delivering marketing initiatives that have a direct impact on portfolio growth.
This role requires someone with exceptional project management skills who can work alongside internal creative teams to develop and execute marketing plans that include; brand origination acquisition and retention campaigns clinical education events brand collateral packaging and product launches.
Brand Strategy:
- Work alongside the Group Brand Manager to develop and deliver the brand strategy for dedicated product portfolio
- Continuous competitor analysis and trend identification
- Identify growth opportunities and develop strategies to capitalise on these
Product Launch:
- Work with cross functional teams to assist with the development of new brands including visual identity brand messaging packaging and collateral
- Craft clear and compelling brand messaging and value proposition to ensure competitiveness in market
- Coordinate and deliver product launch training to sales and clinical teams
- Manage all packaging briefs and development including QA.
Event Management:
- Identify event opportunities and project manage events calendar
- Project manage the creation of assets for events including - stands promotional materials etc
- Report on ROI of events
Campaign Management:
- End-to-end execution of multi-channel marketing campaigns including digital print webinar podcast and events targeting a clinical audience.
- Collaboratively work with the clinical team and medical writers on developing educational programs
- Run training of General practitioners (GPs) representatives Key Account Managers and clinical teams for dedicated portfolio.l.
Content Creation:
- Responsible for maintaining our product information across internal and external websites.
- Developing and maintaining all product marketing and educational tools and documents
- Brief content writers ensure content delivered is aligned to brand tone of voice and resonates with the audience.
Reporting & Regulations:
- Analyse campaign performance metrics and use data-driven insights to optimise future strategy
- Adhere to TGA regulations regarding the responsible marketing of medicines.
Qualifications :
- Minimum of 3 years experience in Product or Brand Management ideally to HCP audiences.
- Proven experience developing marketing plans that have lead to growth.
- Experience in brand development: new brand identities new messaging and packaging development.
- Experience in campaign development to drive acquisition and retention.
- Strong project management experience and ability to manage multiple projects simultaneously
- Experience developing campaigns to a clinical audience will be a plus
- High level verbal written and interpersonal communication skills
- Calm under pressure and able to navigate ambiguity
Additional Information :
Youll be joining a high-performing fast-paced team where your work drives meaningful impact in a leading tech company at the intersection of healthcare. We take pride in our driven and results-focused culture where ambitious individuals can push the boundaries of innovation and contribute to better outcomes for Australians.
Other benefits include:
- Gaining access to SAGED courses and more through the Greenhouse learning platform fostering continuous growth and development.
- Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
- The freedom of a full-time work-from-home role.
- Access to co-working spaces in Sydney Melbourne Brisbane and select regional cities.
- Mental health support through our wellbeing platform Unmind.
- A private health insurance discount through Medibank.
- Up to 8 weeks of paid parental leave.
- Swag kits to celebrate key milestones in your journey with us.
- Enhance your home office with our work from home equipment allowance benefit.
- Being part of one of the fastest-growing industries in Australia improving the lives of hundreds of thousands of patients.
We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations we welcome you to let us know so we can work with you to participate fully in our recruitment experience.
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We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations we welcome you to let us know so we can work with you to participate fully in our recruitment experience.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
