Demand Generation Specialist
Demand Generation Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
EyeCarePro is a leading provider of digital marketing services tailored specifically for eye care professionals. We are a fully remote fastpaced company with a strong focus on collaboration innovation and helping our clients succeed. We are passionate about making a difference and were looking for team members who share our drive and enthusiasm for growth.
Position Overview:
We are seeking a highly analytical and techsavvy Demand Generation Specialist with expertlevel HubSpot experience. The ideal candidate will be responsible for improving our marketing automation systems optimizing conversion pathways and providing actionable insights through datadriven reporting. This role plays a critical part in driving midfunnel (MOFU) and bottomoffunnel (BOFU) marketing initiatives.
This is a remote position working 8 AM 4 PM EST Monday through Friday. Candidates must have their own equipment and be prepared for load shedding where applicable. No travel is required.
Key Responsibilities:
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Manage and optimize the marketing technology stack including HubSpot CRM email automation and lead nurturing systems.
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Develop and execute strategies to improve marketing efficiency and lead conversion rates.
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Identify opportunities to enhance automation workflows and marketing processes.
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Work with the marketing agency to develop and implement SEO strategies for MOFU and BOFU content.
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Track keyword performance search rankings and refine optimization strategies.
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Optimize landing pages website forms and overall user experience to maximize lead capture and conversion rates.
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Track analyze and report on the performance of MOFU and BOFU marketing campaigns.
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Develop dashboards to provide realtime visibility into campaign performance and marketing initiatives.
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Measure the ROI of marketing activities including lead nurturing programs and technology investments.
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Collaborate with the Sales team to improve lead handoff processes and ensure lead quality.
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Gather and incorporate sales feedback to refine marketing strategies and customer journey touchpoints.
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Stay updated on industry best practices and emerging technologies to drive continuous improvement.
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Recommend and implement new tools and processes to increase efficiency and effectiveness.
Qualifications:
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35 years of experience in digital marketing growth marketing or demand generation.
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Strong expertise in HubSpot is a must.
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Experience with SEO tools (e.g. SEMrush Ahrefs Google Search Console) preferred.
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Solid background in Conversion Rate Optimization (CRO) A/B testing UX optimization and form enhancements.
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Proficient in campaign analytics KPI tracking and ROI measurement.
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Strong analytical mindset with the ability to interpret complex data and make strategic recommendations.
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Excellent communication and collaboration skills.
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Selfstarter with a passion for innovation problemsolving and continuous improvement.
Work Requirements:
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100 Remote work from anywhere.
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Work Hours: 8 AM 4 PM EST Monday to Friday.
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Must provide your own:
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Computer monitors and essential equipment.
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Quiet professional workspace.
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Reliable highspeed internet connection.
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Loadshedding backup (if applicable).
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Benefits:
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Competitive salary and paid time off.
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Professional growth and development opportunities in a fastscaling innovative company.
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Opportunity to shape a global HR operation and culture.
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Supportive collaborative and forwardthinking work environment.
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Flexible working arrangements in a fully remote setting.
We hope youll consider becoming part of our forwardthinking team at EyeCarePro!
Employment Type
Full Time
