Paid Advertising Specialist
Paid Advertising Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
This is a remote position.
JOB SUMMARY:
We are looking for a Paid Advertising Specialist with a strong focus on lead generation through Meta (Facebook & Instagram) and Google Ads to support the franchise recruitment section of our business and acquired businesses. In this role you will create and manage high-performing paid campaigns that generate quality leads helping our clients expand their networks. The ideal candidate will also have B2B and B2C experience - driving leads will be essential for this role.
KEY RESPONSIBILITIES
Develop implement and optimise paid advertising strategies across Meta and GoogleAds platforms.
Design campaigns specifically focused on generating high-quality franchise leads.
Continuously monitor analyse and optimise campaigns to maximise ROI and meet client growth targets.
Manage client ad spend budgets.
Collaborate with the Digital Marketing Manager to produce engaging ad copy and visuals.
Prepare detailed performance reports and provide strategic recommendations for improvement.
Stay updated with the latest trends tools and best practices in digital advertising.
Requirements
SKILLS:
Proven experience in running successful Meta and Google lead generation campaigns with a strong emphasis on B2B lead generation.
Strong analytical skills with the ability to interpret campaign data and adjust strategies accordingly.
A deep understanding of targeting retargeting and audience segmentation to drive conversions.
Experience in developing and managing B2B marketing strategies.
Strong English skills both written and spoken.
An eye for creativity to design or advise on high-performing creative.
Benefits
Here at Access Offshoring we believe in more than finding our clients the right candidate. We believe in the human perspective. We believe in our candidates and their dreams. We believe in finding the right role for you. We are committed to working for you as much as we work for our clients. Access Offshoring is dedicated to supporting business owners and we need your help. Transforming the way businesses operate we connect great businesses with amazing offshore talent. We recognize that we often get more done in our own designed workspace so Access Offshoring offers a complete work from home model. Yep that s right 100% work from home. But wait there s more. Here are just some of our benefits:
- Work from Home Allowance
- HMO for you and a dependent from Day 1
- 20 Days Annual Leave AND 5 Days Sick Leave
- Government Benefits and 13th Month Pay
- Computer Equipment
- Opportunities for growth
- Competitive Salary
At least 3 + years experience in Digital Marketing Intermediate Word and Excel skills Excellent oral and written communication skills Knowledge of relevant marketing tools and applications Experienced in Web Development and Designing Ability to work under pressure and meet deadlines CRM & Email Marketing: Intermediate to advanced skills in Zoho (or similar). We're keen on leveraging this platform even more. WordPress Publishing: Whilst the primary responsibility is publishing articles and blogs, development capability would be an advantage. Design: Intermediate skills in Canva. Social Media: Beginner to intermediate skills. Our focus is on promoting our great work rather than being overly complex. SEO: While we use an external firm for SEO, you'll need to understand how to execute on their instructions and publish according to their guidelines. Analytics and Reporting: Monthly reporting of the success of our marketing efforts across all channels. Strong Organizational Skills: You'll have a lot of balls to juggle, so the ability to prioritize and excel in internal communications is essential.
Employment Type
Full Time
