Sr Product Marketing Manager Audience Development Marketing

As a Sr. Product Marketing Manager driving Go To Markets (GTM) you will be a core member of the Audience Development Marketing team. You will be responsible for GTM strategy and for Amazon Music artist content and music industry fan experiences. We are seeking a seasoned product marketer who is creative strategic has a core understanding of the optimal customer mobile app experience. You will be working cross functionally with product managers to set the product roadmap to develop and launch new product features that surprise delight and engage our customers. You will also work with other marketing teams (social brand paid marketing channels promotions etc. to develop global GTM strategies that drive feature awareness adoption and retention across on all devices.

This role is highly visible and a successful candidate must be comfortable with ambiguity earning trust with crossfunctional teams and leaders influencing up and across and juggling multiple priorities simultaneously in a fastpaced dynamic environment. The candidate must be a great oral and written communicator and possess high levels of creativity independence backbone flexibility and attention to detail. This role will be a global role but will work with regional marketing and product teams to adapt global GTM strategies for local customers and to adhere to local regulations. This role will be a global role but will work with regional marketing and product teams to adapt global GTM strategies for local customers and to adhere to local regulations.


Key job responsibilities
Develop and deliver GTM strategies and frameworks which are scalable and repeatable across various product feature launches

Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space

Oversee strategy and performance of cross channel global marketing plans to build awareness adoption and engagement of key features

Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs) Listening Hours and enhance the customer experience on Amazon Music

Partner and consult across with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience

Develop compelling GTM creative assets (video social Owned & Operated) working crossfunctionally with creative designers
Provide copywriting guidance

Advocate for the optimal customer experience when working on UX design with product teams
Drive regular reviews of roadmap progress and results with leadership across marketing subscriptions tech and product


6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience leading gotomarket for consumer software or hardware product launches

Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.