Sr Product Marketing Manager Social Marketing
Sr Product Marketing Manager Social Marketing
Posted on :
02-05-2025
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1 Vacancy
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Job Description
Do you have a passion for social media marketing Do you have experience driving value using paid advertising Amazons Global Social Marketing Organization is looking for a seasoned marketer to join our team to help build our growing social media advertising programs.
The Social Marketing team is focused on leveraging all viable social media advertising apps to grow Amazon businesses. The team is looking for a top notch marketer who can create a set of successful channel strategies execute wellstructured tests roll out successful campaigns and optimize performance over time against a clear set of performance goals.
The person in this role would be working directly with external social media app stakeholders to build new advertising products to scale Amazons presence. They will launch experiments and manage performance using systems like Tableau. They would also craft a gotomarket plan for these channels and gain alignment from senior leadership. To be successful in this role you will need to have experience in digital marketing A/B testing and excel in looking at data and making recommendations. Furthermore you will be highly innovative and comfortable driving new programs from conception through in an ambiguous and fast paced environment
Key job responsibilities
Create the go to market strategy for social media channels
Work crossfunctionally with engineering to develop new automated programs from end to end
Define experiment learning agendas and optimize campaign set ups to drive meaningful insights
Define the metrics and processes needed to standardize the management of advertising campaigns
Work directly with social networks to launch new product betas and explore marketing potential
Design and carry out wellstructured experiments (including tracking measuring and reporting)
Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities
6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Bachelors degree
Experience using any of SQL or other analytical tools for conducting data analysis
Excellent awareness of emerging Social Media Platforms including attribution and analysis.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
The Social Marketing team is focused on leveraging all viable social media advertising apps to grow Amazon businesses. The team is looking for a top notch marketer who can create a set of successful channel strategies execute wellstructured tests roll out successful campaigns and optimize performance over time against a clear set of performance goals.
The person in this role would be working directly with external social media app stakeholders to build new advertising products to scale Amazons presence. They will launch experiments and manage performance using systems like Tableau. They would also craft a gotomarket plan for these channels and gain alignment from senior leadership. To be successful in this role you will need to have experience in digital marketing A/B testing and excel in looking at data and making recommendations. Furthermore you will be highly innovative and comfortable driving new programs from conception through in an ambiguous and fast paced environment
Key job responsibilities
Create the go to market strategy for social media channels
Work crossfunctionally with engineering to develop new automated programs from end to end
Define experiment learning agendas and optimize campaign set ups to drive meaningful insights
Define the metrics and processes needed to standardize the management of advertising campaigns
Work directly with social networks to launch new product betas and explore marketing potential
Design and carry out wellstructured experiments (including tracking measuring and reporting)
Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities
6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Bachelors degree
Experience using any of SQL or other analytical tools for conducting data analysis
Excellent awareness of emerging Social Media Platforms including attribution and analysis.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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