Industry Marketing Manager
Industry Marketing Manager
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Job Description
The Bonadio Group is currently seeking an Industry Marketing Manager. The position builds supports and delivers the integrated marketing and gotomarket for defined vertical markets. In collaboration with stakeholders across the business this role helps define the strategy and differentiators for our key audiences allowing the achievement of The Bonadio Group growth goals.
Responsibilities
Develops and implements gotomarket and customer lifecycleplans for defined vertical segments including planning and of related strategies and programs and communicating those on an annual quarterly and monthly basis to meet growth targets
Develops the strategy messaging and positioning for programs and campaigns and collaborates with the digital marketing team and corporate communications and event marketing to implement integrated marketing and advertising campaigns that drive demand for vertical solutions
Oversees and implements marketing communication strategies aligned with business need adhering to editorial brand and social guidelines as well as compliance requirements and ensures brand consistency through all marketing channels
Presents plans and updates progress to key stakeholders to build consensus on strategic goals
Conducts market research to gain critical insight into the trends within markets and monitors competitive environment adjusting plans to meet future opportunities
Partners with Practice and Team Leaders to understand segment strategies and priorities
Proactively engages in and contributes to strategic brand planning
Qualifications
A minimum of a Bachelors Degree in Marketing Liberal Arts or Business
A minimum of eight years experience of successful integrated marketing strategic marketing and inbound marketing
Knowledge of and experience with digital marketing marketing automation tools
Strong analytic skills and application of marketing key performance indicators (conversion rates acquisition costs customer profitability etc.
Hours Of Operation
Our office hours are from 8:00 a.m. until 5:00 p.m. Monday through Friday
Our summer hours are from 8:00 a.m. until 5:00 p.m. Monday through Thursday and from 8:00 a.m. until 12:00 p.m. on Friday
We pride ourselves on our flexibility; however the ability to work additional hours will be needed at peak times
At The Bonadio Group we believe that an inclusive work environment allows all people to achieve their greatest potential and the greatest results for our clients and communities. Bonadio is committed to the principle of equal treatment and opportunity for all people. The Firm is committed to fostering and managing diversity in the workplace as an integral part of its practice and service to clients. The Firm values the rich variety of perspectives and experiences offered by those of different backgrounds. This diversity strengthens our institution and enables it to better respond to our clients needs in an increasingly global profession.
In the fastchanging accounting industry The Bonadio Group is always on the cutting edge of growth and innovation. With our great mentoring and training programs youll be exposed to diversity of work the ability to tackle more interesting issues and have a path to Partnership. Youll be working with great people and great clients where you can truly make a difference. Apply online get on board and grow with us. Youll be glad you did!
EOE/AA Disability/Veteran
Required Experience:
Manager
Employment Type
Full-Time
