Event Marketing Manager
Event Marketing Manager
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Job Description
About Float
Float is on a mission to simplify finance for Canadian businesses empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform Float enables businesses to streamline financial operations and optimize cash flow so they can focus on what matters most: growth.
As one of Canadas fastest growing companies and toprated startups in 2024 and 2023 Float is customerobsessed passionate and entrepreneurial with a team that includes leaders from Uber Shopify Top Hat TouchBistro and Ada.
At Float everyone is an owner bringing their unique perspective to our team and product. Your voice is important and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decisionmaking decentralized so that all team members feel ownership in our success.
Our Product
Float is Canadas complete business finance platform combining modern financial services and software to help businesses spend save and grow. Trusted by 4000 Canadian companies Float provides highlimit corporate cards automated expense management nextday bill payments highyield accounts and fast friendly supportall built in Canada for Canada. Float is backed by worldclass venture and fintech investors including Growth Equity at Goldman Sachs Alternatives and OMERS Ventures partners behind our $70 million Series B raise.
Our team is a collection of ambitious collaborative and missiondriven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And were looking for bold innovators to help shape the future of business finance in Canada.
About the Event Marketing Manager role
We are looking for an outstanding marketer to help connect Canadian businesses with Floats financial solutions from coast to coast. Marketing is a highimpact department at Float and as Event Marketing Manager youll be at the forefront of expanding our presence nationwide. Youll lead the strategy and of virtual inperson and hybrid events that boost brand awareness generate leads and deepen customer engagement. Collaborating closely with sales product and customer success teams youll create memorable event experiences that fuel pipeline growth and strengthen customer retention.
What your weektoweek looks like:
Event Strategy & Planning: Develop and implement an event marketing strategy that spans the entire customer journey from awareness through to pipeline generation including trade shows webinars conferences partner events and customer meetups.
EndtoEnd Event Ownership: From planning and promotion to and business impact of all events. Attend events both virtually and inperson coordinating setup teardown attendee logistics swag and everything inbetween to make the event successful. Develop manage and optimize event budgets.
Create Memorable Experiences: Help prospects and customers feel valued and deepen their positive sentiment about Float through creative innovative and memorable experiences.
Champion Floats Brand: Represent Float at key industry events building relationships and creating engaging experiences for partners customers and potential prospects.
FullFunnel Marketing Promotion & Nurturing: Develop and execute multichannel campaigns designed to drive attendance generate leads and nurture existing prospects through the sales funnel.
CrossFunctional Collaboration: Work closely with sales product and customer success teams to align event goals with company objectives ensuring event themes and content excite our target audiences. Integrate strategies and messages closely with the other Marketing initiatives.
DataDriven Optimization and Analysis: Analyze the success and impact of each event reviewing KPIs like attendance audience engagement leads pipeline influence and ROI. Use these insights to inform future strategies and decisions. Ensure a seamless transition from event to Float followup carrying the magic of the event into realized pipeline and customer expansion goals.
Youll be great in this role if:
Youve got the experience. To be successful in this role were looking for 35 years of event marketing experience in a B2B environment ideally with a bachelors degree (though thats not required). Youve taken ownership over an events calendar from strategy through to .
You value impact over checklists. While you are a natural project manager with high attention to detail you are comfortable optimizing and iterating on initial plans to achieve maximum impact.
You love networking. Meeting new people at an event is your jam and the conference coffee cart feels like home.
You thrive on designing fantastic inperson and virtual experiences. Youre extremely creative and love brainstorming new and engaging experiences. You always have a new wild idea youd love to try out and are crafty in finding ways to bring it to life.
Youre eager to continue your own learning. Spy and voracious you want to know the why behind every answer. Youre a creative thinker who can combine quantitative thinking with a great aesthetic. Finding creative ways to work through obstacles is fun for you.
Youre resourceful and independent. Youre no stranger to solving problems and a lastminute change in schedule is no sweat for you. Youve got a Plan B (and C) to try out.
This role wont be a fit if:
You arent open to travel. This role will require onsite attendance at many of our events both in Toronto and across Canada.
You arent genuinely passionate about helping Canadian businesses succeed by connecting them with the best financial solutions.
You are uncomfortable with direct feedback
You prefer stability over change
You arent comfortable prioritizing your own todo list
You dont have a very strong work ethic
You arent a team player
You arent resilient
You have an ego
Dont meet every single requirement If youre excited about this role and you strongly align with our values but your past experience doesnt align perfectly we encourage you to apply anyway. You may be the right candidate for this or other future positions.
Benefits & Perks of working at Float:
Competitive compensation & total rewards
Flexible time off when you need to recharge
Catered lunches on Tuesdays & Wednesdays
A personal Float card with a quarterly stipend to spend on what matters most to you as well as a Home Office stipend
Lots of autonomy to make an impact
Opportunity to work with and learn from a worldclass team
A dogfriendly office
Being able to say you helped build Canadas best modern financial institution
Were committed to building a workplace thats welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float just let us know! You can reach out to Vic and well work with you to make sure you have what you need to succeed.
Required Experience:
Manager
Employment Type
Full-Time
