Google Ads Specialist Mobile Apps TROAS-Focused
Google Ads Specialist Mobile Apps TROAS-Focused
Posted on :
27-04-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Position: Google Ads Specialist (Mobile Apps TROASFocused)
Working Hours: 10:00 AM 6:00 PM EST
Location: Remote
Department: Marketing
About IKONIC
IKONIC is a USbased IT company headquartered in Miami Florida serving clients globally for over 9 years. We re known for building scalable digital solutions and highperforming product teams. Innovation ownership and outcomes are core to how we work.
Role Overview
We re looking for a Google Ads Specialist who deeply understands mobile app marketing for both Android & iOS with a sharp focus on TROASbased strategies. You ll manage fullfunnel performance campaigns run growth experiments and work crossfunctionally to drive quality installs inapp conversions and maximize ROAS.
What You ll Own
- Launch manage and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)
- Optimize campaigns for Target ROAS focusing on revenuedriving events like purchases subscriptions and IAPs
- Perform deep competitor analysis using tools like SensorTower or AppMagic
- Handle mediation and inapp ad placements (AdMob MoPub ironSource etc.
- Monitor and improve app store visibility and ratings through review strategies
- Leverage Firebase GA4 and Apple SKAdNetwork for conversion tracking
- Design and test creatives for various user journey stages
- Refine targeting bidding creatives and placements to meet KPIs
- Build performance dashboards and deliver reporting
Requirements
- 2 years experience managing mobile app campaigns (Android iOS) focused on TROAS
- Strong command over Google Ads UAC Firebase GA4 SKAN App Store Connect and conversion tracking
- Handson experience with ad mediation platforms
- Ability to manage review generation strategies on both app stores
- Experience with paid campaigns for apps with subscriptions or IAPs
- Strong analytical mindset
- Excellent collaboration and communication skills
- Google Ads certification preferred
Bonus Points
- Experience with Apple Search Ads (ASA) or other UA channels like TikTok Meta
- Worked on freemium subscription or hybrid monetization models
- Familiarity with privacyfirst strategies (ATT consent prompts etc.
Benefits
Competitive Salary
Annual Leaves
Why Join IKONIC
- Learn fast ship faster work in a culture of experimentation and ownership
- Competitive salary and growth incentives
- Remotefirst setup with global exposure
- Mentorship and support from a highperforming team
- A place where your impact actually matters
Note: Above goals and job descriptions are indicative and subject to change
Employment Type
Full Time
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
