Job opportunity B2B Digital Marketing Manager at ProBioGen AG
Job opportunity B2B Digital Marketing Manager at ProBioGen AG
Posted on :
27-04-2025
Employer Active
1 Vacancy
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Job Description
Who we are
Through our research we support the development of effective and safe medical agents to help improve the cures for diseases such as cancer.
We have been growing steadily since 1994 become an innovator of tomorrow and apply now!
What you create
Your impact
We are looking for a resultsdriven Digital Marketing Manager to take the lead on our digital growth strategy from demand and lead generation to performance optimization across channels. Youll be the goto expert in digital campaigns and marketing operations partnering closely with internal stakeholders to turn traffic into qualified leads and measurable impact. This is a handson highimpact role for a digital marketing allrounder who blends strategic thinking with flawless and a love of data.
Your responsibilities
Lead Generation & Nurturing
- Design and execute segmented campaigns across the funnel from inbound (midmarket) to ABM programs (enterprise).
- Manage and optimize highperforming digital channels (e.g. Google Ads LinkedIn display retargeting).
- Own the performance of our website and landing pages apply SEO CRO and UX best practices.
- Lead email marketing and lead nurturing workflows to drive engagement and conversions.
- Collaborate crossfunctionally to develop messaging ad copy CTAs and campaign content tailored for performance.
- Identify growth opportunities and stay ahead of digital marketing trends and tech
Marketing Operations & MarTech
- Align with Business Development to optimize the marketingsales funnel lead scoring and attribution.
- Administer and refine our MarTech infrastructure (e.g. HubSpot analytics stack).
- Implement and manage dashboards KPIs and tracking frameworks to measure and optimize campaign effectiveness.
- Safeguard data integrity and ensure GDPR compliance across digital touchpoints.
- Contribute to lifecycle marketing efforts to activate reengage and retain lead.
Collaborate with Head of Marketing & Communications to expand and refine our KPI and reporting ecosystem ensuring campaign performance and business impact are clearly measurable.
What you bring along
Degree in marketing communications or a related field (preferred) 3 years of experience in B2B demand and performance marketing ideally within the life sciences or biotech sector. Proven track record in planning and executing digital campaigns focused on lead generation ROI and continuous optimization. Handson experience with CRM and marketing automation tools (e.g. HubSpot Salesforce) and strong skills in online advertising and analytics platforms (e.g. Google Ads LinkedIn GA4. Solid understanding of SEO CRO and UX principles with experience managing websites and landing pages including A/B testing and conversion tracking. Strong analytical mindset capable of turning campaign data into actionable insights and creating/adapting highperforming digital content (ads emails landing pages). Resultsdriven handson and collaborative approach with excellent communication skills and fluency in both English and German.
What you can expect
ProBalance. Flexible workschedule and special vacation days
ProHealth. Yoga Shiatsu health days and discounted membership in the Urban Sports Club
ProCare. Technical equipment laboratory clothing monitor glasses company pension plan
ProTaste. Cafeteria with Convini fridge daily fresh lunch specials and free drinks
ProTalent. Onboarding with mentoring program innovation days further training opportunities
Whom to ask
Apply now via our online form!
Do you have any questions We will be happy to help you via .
Required Experience:
Manager
Employment Type
Part-Time
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