Product Marketing Manager International

Job Summary:

We are looking for an experienced product marketer to support D2Ls international product marketing team. Your mission is to tap into your entrepreneurial spirit to develop and execute successful gotomarket strategies for products and services.You will champion an iterative approach using continuous experimentation and learning to achieve strong productmarket fit and welldifferentiated value propositions. You will develop messaging to communicate value at every stage of the customer journeyfrom awareness through evaluation and trial to adoption and advocacycontributing to the continued growth of our business.

As a key member of the product marketing team you are a great collaborator product champion customer advocate and inspiring storyteller. You bring knowledge creativity and passion to the role as you work to build awareness of new products in both internal and external stakeholders. A personal growth mindset that drives constant improvement and innovation is essential to your success. You are a market visionary trailblazer and fearless leader with an ability to manage ambiguity motivate your colleagues and thrive while working in a fastpaced environment.

At a high level you will:

• Partner with new product development teams to develop a deep understanding of our market segments buyers and competitors
• Create unique and clearly articulated value propositions
• Implement gotomarket strategies that drive demand customer adoption and success
• Craft compelling content to support the customer journey
• Amplify the voice of our customers by telling their stories
• Equip our teams for successprep Integrated Marketing to run campaigns and build tools to enable Sales to launch new products
• Leverage data insights to learn adapt and thrive

How Youll Make an Impact:

• Drive the gotomarket strategy and for new solutions across all regions:
  • Develop a deep understanding of target markets and buyers
  • Use market research data customer touchpoints and competitive intelligence to validate new opportunities and inform product roadmap packaging pricing positioning and messaging
  • Create and maintain a value proposition framework that connects the needs of our buyers with our solution and clearly articulates the unique value of using our products to help solve their most pressing challenges
  • Be the voice of the marketleverage and promote the value proposition framework as the foundation for consistent and welldifferentiated messaging that resonates in the markets we serve
• Build strong partnerships and close working relationships across the organization:
  • Working with Product Management:
    • Develop a strong understanding of new products features and services
    • Create core assets that communicate the value of the solutions including website landing pages slides onepagers and videos
    • Identify new product and market opportunities
  • Working with Strategic Communications Creative Revenue Marketing and Integrated Marketing:
    • Expand our brand to include new product lines
    • Promote our brand and represent D2Ls voice in the markets we serve
    • Support campaign themes by crafting compelling contentincluding infographics white papers case studies blog posts and customer storiesthat helps engage and inspire at every stage in the customer journey
  • Working with Sales and Customer Engagement ensure that the organization is ready to sell deliver and support new products
  • Working with International Teams ensure that the organization is supported in various campaigns and gotomarket initiatives
• Develop dashboards and reports to deliver clear insights on product marketing activities and use analytics to adapt learn and grow faster

What Youll Bring to the Role:

• 35 years of proven product marketing experience in a SaaS environment
• Consistent track record of successfully positioning messaging and launching products across a broad range of customer types and geographies
• Ability to think about the big picture to drive strategic organizationwide initiatives with a keen eye for the details to see them to completion
• Expertise in distilling complex concepts and ideas into clear and concise narratives to communicate with potential customers partners and market influencers
• Highimpact storytelling skills that evoke emotion and inspire action
• Robust presentation skills including for communicating to the senior executive team
• Strong experience collaborating with crossfunctional multidisciplinary teams
• Exceptional analytical and organizational skills
• Ability to anticipate and adapt to shifting priorities in a fastpaced and rapidly growing organization
• Ability to work flexible hours to accommodate meetings in other time zones as needed
• Ability to travel as needed

Required Experience:

Manager