Product Marketing Lead New Products

The Team

The Growth Team is in charge of expanding Upstarts reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on peoples financial lives. We are looking for a fullstack growth marketing manager who can help us grow our new products sustainably through compelling and creative ways.

As the Product Marketing Lead you will lead product marketing for our newest product putting technology to work for everyday Americans. Every year millions of people turn to highcost payday and cash advance loans to cover shortterm needs often paying excessive fees and interest to make ends meet. Our mission is to build products that help our customers stabilize their lives and build real financial security. Youll drive the growth strategy gotomarket and customer adoption plan from the ground up shaping how borrowers discover understand and repeatedly use the product. This is a highimpact role for someone who can translate insights into action and who thrives in fastmoving zerotoone environments.

Position Location This role is available in the following locations: Remote

Time Zone Requirements This team operates on the East/West Coast time zones.

Travel Requirements As a digital first company the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time inperson collaborating via regular onsites. The inperson sessions cadence varies depending on the team and role; most teams meet once or twice per quarter for 24 consecutive days at a time.

How youll make an impact:

• Own the growth goal and gotomarket strategy for a mobileonly lending product: Lead the strategy and to drive acquisition engagement and funded loans through Upstarts app. Youll be responsible for identifying the most impactful growth levers and collaborating crossfunctionally to activate them.
• Define and evolve product positioning and messaging to maximize clarity trust and adoption. Youll craft compelling narratives and value props that resonate with mobilefirst borrowers and differentiate the product in a competitive landscape.
• Drive mobile acquisition and retention: Partner with lifecycle performance marketing and creative teams to launch integrated campaigns that grow app installs boost engagement and increase repeat usage.
• Partner on borrower and market insights: Work closely with our Consumer Insights team to translate qualitative and quantitative research into actionable marketing strategies. Use insights to shape positioning messaging and the borrower experience.
• Support inapp journey optimization: Partner with Product and Design teams to identify friction points in onboarding and application flows. Contribute to testing and refinement efforts that aim to improve conversion and enhance borrower engagement.
• Measure what matters: Define success metrics and continuously track performance across acquisition activation and retention. Use data to drive iteration clearly communicate impact and make decisions grounded in business a deep understanding of how the product generates revenue and what levers impact profitability. Use that knowledge to guide marketing strategy and optimize spend for longterm sustainable growth.
• Stay ahead of market trends: Monitor the competitive landscape and emerging consumer behaviors to inform positioning and marketing strategy.

What were looking for:

Minimum requirements:

• 10 years of experience in growth or product marketing for consumerfacing technology products ideally mobilefirst
• Demonstrated success driving acquisition and engagement for appbased products
• Experience owning gotomarket strategy and growth for a new or earlystage product
• Strong understanding of key financial drivers including LTV CAC payback periods and unit economics
• Experience managing or influencing a product P&L and making prioritization decisions based on business impact
• Proven ability to use data and insights to shape positioning improve conversion and influence roadmap
• Effective crossfunctional collaborator with Product Growth Analytics and Creative teams

Preferred qualifications:

• Experience working on or marketing subscriptionbased products
• Familiarity with mobile growth tools and tactics (e.g. MMPs ASO push inapp messaging mobile funnel optimization)
• Background in fintech or highly regulated industries
• Ability to operate independently in fastpaced ambiguous environments and drive outcomes
• Skilled in crafting messaging that drives acquisition onboarding and engagement
• Strong written and verbal communication skills with an ability to simplify complex concepts