Sr Analyst Performance Insights

Job Description Senior Analyst Performance and Insights Roundel

About us:

Target is an iconic brand a Fortune 50 company and one of Americas leading retailers.



Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable creative and innovative Marketing organization well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target.



Roundel Targets retail media network offers the worlds leading advertisers industry leading digital advertising solutions. More than of American adults shop Target which translates into incredible scale for advertisers to connect directly with our guests and deliver bestinclass marketing outcomes! We design and deliver impactful marketing for brands and their agencies resulting in engagement and incremental sales that can be measured online and instore all in premium brandsafe environments.

About The Job

The Performance & Insights (P&I) team is responsible for delivering the campaign performance and insights to advertisers. As a Senior Analyst Performance & Insights Capability Development you will play an integral part in shaping how Roundel advances its analytic capabilities & related processes from a measurement and reporting perspective to a) deliver more performant media plans to our clients and b provide deeper more comprehensive and more actionable performance insights in the postcampaign evaluations. In this role you will play a key role in shaping the future of media measurement strategy for roundel esp. with focus on building an understanding role of media as key Growth Driver thru ROI and related analytics for our advertisers.

You will partner closely with crossfunctional teammates in the areas of PSG Product Strategy GoToMarket and Sales to formulate innovative ideas develop proofs of concepts and contribute to the development of solution roadmaps paving the way to scaling and implementing the solutions. Success in the role will be tied to your ability to blend deep analytics and insights experience in a retail and/or digital media context consultative problemsolving and working effectively in a matrixed crossfunctional structure.

Key Responsibilities

Build & codify media performance measurement strategies: Collaborate with internal/external stakeholders to create capabilities and processes to drive best inclass efficiency effectiveness to back roundels media performance

Be the Subject matter expert in the measurement of marketing investment impact for advertisers using advanced analytical solutions and methods.

Develop deploy and evangelize measurement solutions including test/control experimentation brand lift studies econometric models researchbased solutions etc.

Support innovative approaches for media effectiveness measurement: Identity & build new approaches to measure media effectiveness efforts targeted toward varied audiences placements and creative analysis.

Supporting custom analytics projects for the P&I team to land the value of roundels media with the advertisers which the current analyst facing products dont serve.

Own and create processes that enable a range of internal and external stakeholders to leverage roundel data for driving initiatives like media mix modelling

Monitoring and reporting campaign performance with granular tracking across relevant KPIs including but not limited to impressions clicks web visitors video views etc

Work with Crossfunctional teams Product Measurement BII & GTM to align on the measurement strategy

Identify automation opportunities gaps in technology & tools and work with product and business operations team to find solutions & support implementation

Contribute to team upskilling efforts required to familiarize the team with the data products as well as new measurement methodologies

About you:

• 45 yrs of working experience in of digital advertising client consulting and/or retail analytics experience
• Masters or bachelors degree in one of the following: Analytics Business Intelligence Economics Engineering
• Deep expertise in digital marketing performance measurement and campaign strategy along with related KPIs
• Handson experience in applied analytics model building and statistical method selection
• Experience in new solution development including media measurement device/app measurement alongside expertise in incrementality measurement through various Lift studies
• Intermediate (or higher) capabilities with SQL R and/or Python to source/organize data and build initial models as proofs of concept
• Ability to facilitate communication between business and technology teams
• Strong communication skills with proven ability to influence peers key stakeholders and leaders
• Expert at working in an agile environment (e.g. user stories iterative development scrum teams sprints personas)
• Strategic mindset and bias for action with strong ability for strategic planning defining OKRs and driving business outcomes
  
  

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Life at Target Experience:

Senior IC