Paid Media Strategist

Company Overview:

Privately owned and operated Digible was founded in 2017 with a mission to bring sophisticated digital marketing solutions to the multifamily industry. We offer a comprehensive suite of digital services as well as a predictive analytics platform Fiona that is the first of its kind.

At Digible Inc. we love to celebrate our diverse group of hardworking employees and it shows. We pride ourselves on our collaborative transparent and authentic culture. These values are pervasive throughout every step of a Digible employees journey. Starting with our interviews and continuing through our weekly All Hands Transparency Roundup values are at the heart of working at Digible.

We value diversity and believe forming teams in which everyone can be their authentic self is key to our success. We encourage people from underrepresented backgrounds and different industries to apply. Come join us and find out what the best work of your career could look like here at Digible.

Digible Core Values:

• Authenticity The commitment to be steadfast and genuine with our actions and communication toward everyone we touch.
• Curiosity The belief that a deep and fundamental curiosity (the why) in our work is vital to company innovation and evolution.
• Focus The collective will to remain completely devoted and ultimately accountable to our deliverables.
• Humility The recognition and daily practice that we is always greater than I.
• Happiness The decision to prioritize passion and love for what we do above everything else.

The Role:

Our Paid Media Team manages both strategy and for our clients across a variety of paid media platforms including Google Ads Facebook Display Spotify Native and more. Today this entails over 2000 monthly active clients and will scale rapidly over the next 24 months. The Paid Media Strategist will directly manage a portfolio of our existing customer base and work closely with our Client Services team to ensure success and growth for our clients.

Youll love this job if you:

• You naturally think we instead of I.
• Have an insatiable appetite for learning and selfimprovement
• You are a selfmotivated problemsolver with high energy and enthusiasm
• Enjoy working as part of a team to take on and complete large projects
• You have an analytical mindset

What youll do:

• Own execute and manage a book of business across all paid media channels averaging 105 accounts per strategist.
• Provide strategic recommendations across all paid campaigns to drive best in class performance Cost per Acqusition CPA for multifamily campaigns.
• Contribute to Paid Medias biannual testing initiatives by presenting new ideas and testing campaigns that align with industry trends and best practices.
• Conducts biweekly performance analysis across Search and Social campaigns and follows through with account optimizations and provides detailed clear notes for Account Managers.
• Implements large scale changes to book of business based on client requests and changing needs in the digital marketing space. Examples include ad hoc data analysis GA4 implementation and paid search restructuring.
• Actively contribute in department and team meetings by staying attuned to key trends in digital marekting and the multifamily space. The Paid Media strategist will come prepared and engaged with a solutions oriented mindset to team brainstorms and collaboration sessions.
• Stay uptodate with trends best practices and platform algorithm changes across both the multifamily and digital marketing industry.
• Monitor and analyze trends in clients KPIs
• Work with others in the Paid Media team and other departments to execute on company initiatives and goals. (ROCKS)

What you should have:

• Bachelors degree in Business Marketing Advertising or related field
• 2 years of experience in digital marketing . Paid search experience required paid social experience is preferred.
• Expert in paid media platforms such as Google Ads Meta Ads Manager Google Tag Manager and GA4.
• Proven track record in operating with a high level of energy commitment and enthusiasm to take on a challenging role with crossfunctional team commitments

How success will be measured:

• CPA <$25
• Error Rate Paid Search <3.17 Paid Social <2 Display <1.08
• Task Efficiency >90
• Optimization Notes Efficiency >90
• Search & Social Pacing 98102

This role is open to candidates located within the United States.

Pay perks and more:

• Salary Range: $66000 $80000
• 4Day Work Week 32 Hour Work Week)
• WFA (Work From Anywhere) OR 1 Day / Week Remote
• Profit Sharing Bonus
• We offer 3 weeks of PTO as well as Sick leave and Bereavement
• We offer 11 paid holidays
• 401(k) Match
• 75 employer paid health benefits (Medical Dental and Vision)
• We offer $75/ month reimbursement for Physical Wellness
• We offer $75/ month reimbursement for Mental Wellness
• $1000/year travel fund for employees who have been with Digible 3 years
• DogFriendly Office
• Paid Parental Leave
• Monthly Social Events
• Weekly Lunches and Snacks for inoffice employees