Media Buyer - Meta Ads
Media Buyer - Meta Ads
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Job Description
Key Responsibilities:
Lead Generation via Meta Ads:
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Plan execute and manage lead generation campaigns on Facebook and Instagram.
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Focus on international Tier 1 markets (e.g. US UK Europe).
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Utilize Meta s native tools like instant forms and messenger flows for scalable lead capture.
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Research international audience behavior to create tailored geo-targeting strategies.
Campaign Optimization:
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Monitor and optimize campaigns to improve CPL CTR ROAS and conversion rates.
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A/B test ad creatives placements and bidding models for better performance.
Strategy & Analytics:
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Define campaign goals budgets timelines and success metrics.
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Track and report on lead quality cost-efficiency and funnel metrics via Meta Ads Manager and third-party tools.
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Generate insights and recommend strategic improvements to boost results.
Cross-functional Collaboration:
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Work closely with the creative and content teams to produce compelling ad copies and visuals.
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Collaborate with sales and CRM teams to ensure timely lead follow-up and nurturing.
Requirements:
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1 3 years of hands-on experience with Meta Ads for international lead generation.
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Proven success in targeting Tier 1 markets (US UK Europe etc.).
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Strong analytical mindset and experience with Meta Business Suite and Google Analytics.
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Solid understanding of marketing funnels and lead nurturing workflows.
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Excellent communication organizational and reporting skills.
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Performance-first attitude with great attention to detail.
Preferred Skills:
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Experience with other platforms like Google Ads TikTok or LinkedIn Ads.
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Familiarity with CRM integrations and marketing automation tools.
crm integrations,communication skills,a/b testing,marketing automation,collaboration,market research,google analytics,campaign optimization,meta ads,marketing funnels,lead generation,geo-targeting,facebook ads,meta business suite
Employment Type
Full Time
