Associate Director HCP Marketing - Parkinsons Disease
Associate Director HCP Marketing - Parkinsons Disease
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1 Vacancy
Job Description
Purpose:
The Associate Director HCP marketing leads the development and of strategies related to personal and nonpersonal HCP promotion. Reporting directly to the Head of Marketing the Associate Director will be responsible for achieving key brand goals by balancing investments with brand profitability.
The Associate Director will work closely with multiple crossfunctional partners teams to ensure development and alignment of the near and longterm HCP strategy and . The Associate Director will have a critical role guiding a crossfunctional group and foster positive working relationships with the sales force medical patient services market access public affairs government affairs health economics and outcomes research MABI sales training and regulatory review. This individual will also be a key strategic partner to the sales force working closely with sales leaders and sales training partners to establish highly effective materials and communications. As a prominent member of the marketing team this role provides the opportunity to work on a breakthrough launch brand in a growing business unit with significant exposure to senior leadership.
Responsibilities:
- Lead the brand strategy development and of HCP initiatives through personal and nonpersonal promotion.
- Lead brand positioning and message development for HCP facing initiatives working across key groups of functional stakeholders to execute and enhance the HCP experience.
- Deliver field force engagement activities with a strong collaboration with sales partners.
- Collaborate and communicate with multiple agencies and vendors to plan for prioritize and execute brand tactics.
- Partner with Payer Marketing to integrate access and reimbursement messaging across HCPfacing resources.
- Partner with Patient Services to develop strategies tactics and messaging relating to patient support and product procurement.
- Collaborate with MABI to generate and evaluate key market research data to turn insights into actions that improve HCP attitudes awareness and adoption.
- Develop compelling presentations to convey strategies to broad sets of stakeholder audiences including senior executives crossfunctional leadership teams and crossfunctional partners for understanding and support of brand plans.
- Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hr day) is required
Qualifications :
- Bachelors Degree required.
- Proven marketing experience with increased proficiency in all marketing skills.
- Previous cross franchise/cross channel marketing experience preferred.
Preferred Qualifications:
- BA/BS required; advanced degree in related discipline (ex. MBA etc) preferred
- At least 8 years of relevant experience with a successful track record in pharmaceutical marketing or sales
- Demonstrates the ability to communicate ideas & make the complex easy for others to understand.
- Executes highly effective working team meetings with internal and external partners and is visibly inclusive and transparent.
- Works collaboratively and proactively maintains high degree of planning coordination & project management skills demonstrated ability to problem solve & resolve conflict with diplomacy.
- Strong analytical and strategic marketing skills
- Previous experience in US HCP Inline Marketing preferred
- Experience in strategic field based or nonpersonal services and reimbursement planning for products with success in competitive environments.
- Scientific acumen & therapeutic understanding with the ability to extract insights from the analysis of complex datasets.
- Strong financial acumen with a good understanding of P&L drivers and the ability to develop appropriate investment & sales forecasts.
- Deep understanding and experience of US market access environments
- Experience with launch &/or onmarket commercial teams an advantage.
- Experience working within matrixbased teams and project management.
- Builds strong relationships with peers and cross functional partners outside of immediate team.
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our shortterm incentive programs.
This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Fulltime
Employment Type
Full-time
