Loyalty Partnership Optimization Manager
Loyalty Partnership Optimization Manager
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Job Description
Drive the business by developing and implementing strategic promotional materials and documentation for loyalty programs and partnerships within Minor Hotels. The candidate will lead initiatives to enhance loyalty and partnership strategies ensuring alignment with brand standards and objectives. This role involves strategic planning datadriven decisionmaking and continuous optimization to achieve operational excellence and maximize customer engagement. The candidate will also be responsible for training new and existing properties supporting property team members and fostering a culture of continuous improvement within the Minor DISCOVERY program.
Minor Hotels as a member of the GHA DISCOVERY program is part of the worlds largest alliance of independent hotel brands that bring together 45 brands with more than 850 hotels spread across 100 countries in its portfolio.
1. Loyalty Program Management:
- Acquisition and Member Growth: Develop strategies to acquire new members and grow the existing base. Optimize efforts using targeted campaigns and data analytics.
- Strategy Development: Create and implement strategies to enhance loyalty programs and KPIs.
- Campaign Optimization: Continuously analyze and optimize loyalty campaigns for better performance and retention.
- CrossBrand Promotions: Develop and execute crossbrand promotional activities
2. Partnership Management:
- Building Relationships: Support team lead in establishing and nurturing partnerships with external partners and stakeholders.
- Campaign : Oversee the of loyalty campaigns and partnership initiatives and efficiently allocate resources to support operational excellence.
3. Data Analysis and Reporting:
- Performance Tracking: Monitor and analyze the performance of loyalty programs and partnerships monthly
- Reporting: Prepare detailed reports on campaign outcomes and partnership performance.
- Conduct Analysis and Competitive Research.
- Communication: Conduct regional meetings and communicate loyalty results
4. Operational Excellence:
- Process Improvement: Regularly review processes to identify inefficiencies and implement best practices.
- Standardize Procedures: Ensure all loyalty and partnership activities adhere to established standards and guidelines.
- Work with operations to ensure a smooth at the hotel level.
Qualifications :
- 3 years working experience in Hotel Operations or other Loyalty Programs Management Operational Excellence Campaigns Management or eCommerce. Hospitality industry experience is preferred.
- Datadriven with strong analytical and communication skills
- Detailoriented agile mindset multitasking and customerfocused
- Proficient in managing crossfunctional teams and stakeholder relationships and adaptable to a dynamic work environment.
- Familiar with Power BI Opera (ORS/PMS) CRM Sitecore CMS and/or eCommerce.
- Strong leadership skill with excellent intercommunications presentation negotiation and problemsolving skills.
- Curiosity for customer trends insights and the latest hospitality trends.
- Excellent command of spoken and written English and Thai with computer literacy. Other languages such as Chinese is a plus.
- This job is based in Bangkok with potential business travel.
- Bachelors or above in Marketing Business Administration Advertising or related field.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
