Growth Analytics Manager
Growth Analytics Manager
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Job Description
Who We Are
In a world where political polarization and media distrust are at an alltime high Ground News offers people a better way to stay informed and openminded. Our mobile app web app and browser extension are home to a community of mindful newsreaders who use our news comparison platform to easily see every side of a story and engage with news beyond their filter bubble.
Unlike most news companies our audience and our values do not align with any specific political ideology. Unlike most tech platforms we dont use manipulative algorithms to keep users on our platform to sell more ads.
We are supported by our readers who pay for a subscription to build a more nuanced understanding of the news the world and themselves.
The Opportunity: Growth Analytics Manager (Remote Canada)
Were looking for a Growth Analytics Manager to join our high impact Growth team here at Ground News. In this role youll play a key part in driving our marketing engine forward by combining data tools and process optimization. Youll work cross functionally to support our influencer marketing and paid acquisition efforts using insights to fuel smarter decisions and growth. This role is perfect for someone who is eager to use data to uncover opportunities streamline operations and deliver measurable results.
What Youll Be Doing:
Own marketing attribution and performance reporting across our influencer and paid ads channels
Analyze campaign data to surface insights spot trends and provide actionable recommendations
Support the growth team by answering key questions using SQL Python Google Analytics and other tools
Identify and lead growth experiments that improve funnel performance and operational efficiency
Build internal tools improve workflows and help optimize content and conversion across marketing touch points
What You Have:
3 years of experience in analytics growth operations consulting or a related datafocused role
Strong proficiency with SQL Python and Excel/Sheets
Experience with marketing analytics platforms such as Google Analytics Amplitude or Looker
Solid understanding of growth and marketing metrics (e.g. CPM CTR conversion rates)
A curious mindset and the ability to work independently to find and validate answers
In the first 90 days you will:
Dive deep into the Ground News product and ecosystem
Get up to speed on our tools data infrastructure and reporting processes
Map the endtoend marketing funnel and understand how each stage contributes to growth
Take ownership of daytoday operations within our influencer marketing program
Bonus Points:
A proven track record of using data to influence strategy and drive measurable impact
Familiarity with attribution models sales funnels and marketing ops best practices
Experience collaborating with developers and understanding the product development lifecycle
Handson experience with CRM platforms and marketing automation
Why work at Ground
Cofounded by a former NASA engineer and Bain consultant a position with Ground News provides an unparalleled learning experience both personally and professionally. At Ground we prioritize growth: both for our business and team members. Youll have the freedom to work remotely and play a key role in the development of Ground News products.
This is an opportunity to work with a growing and mighty team that is fighting every day to build a world where cooperative civil debate is the norm media is accountable and critical thought is the baseline of our information consumption. Ground is based in Kitchener Ontario Canada but this role is remote.
Ground news takes pride in being a harassment and discriminationfree space for everyone regardless of age disability ethnicity gender identity or expression nationality neurotype personal appearance political affiliation professional background race religion or sexual identity or orientation. Our culture is one of collaboration creativity and diverse perspectives. We are committed to building and fostering an inclusive accessible environment for everyone. If you have any questions concerns or requests regarding accessibility needs please contact and a member of our team will be happy to help.
Apply Now
Have we got your attention Submit your application today and a member of our Talent team will be in touch with you shortly!
Required Experience:
Manager
Employment Type
Full-Time
