Associate Brand Manager

The ociate Brand Manager (ABM) is the project integrator responsible for supporting/leading key initiatives necessary to deliver annual financial/marketplace targets for the Annual Operating Plan (AOP). Develops and executes Advertising and Promotional (A&P) plans. Analyzes all elements of the P&L and makes suggestions to team to achieve financial/marketplace outcomes. Plays a meaningful role in the delivery of brands P&L goals and supports of strategies to achieve financial/marketplace outcomes. Tracks brand(s) budgets based on AOP.

The ABM will also support the development of the shortterm and longterm innovation pipeline Renovations Line Extensions etc.. ists with the innovation planning process by translating strategic consumer insights into meaningful innovation the launch of new innovations with opportunities to present to the Leadership Team.

Responsibilities:

60 Planning and P&L Management:

• Participate in building the Annual Operating Plan (AOP) for brand and strategic planning process.

• Support revenue growth management activities: Integrated Margin Management/Pricing Trade Efficiency Support and MAPS (Merchandising ortment Pricing & Shelving).

• Anticipate future business needs and proactively gain alignment with cross functional partners.

• Deliver annual financial targets for igned brands/portfolio(s). Support and deliver on all lines of the P&L (volume Net Sales COGS Gross Profit A&P). Proactively recommend corrective action if necessary.

• Ensure Brand initiatives are consistent with agreed upon goals priorities strategies.

• Drive revenue growth management activities via integrated Margin Management Cost Reduction initiatives and Pricing recommendations.

• Leverage demand centered insights and jobs theory for brand(s).

• Manage Brand equity (language vision strategy).

• Good understanding and use of consumer insights and competitive analysis.

• Create and execute comprehensive marketing activation plans.

• Ensure effectiveness of working relationship with Commercial Strategy Management Team (CSM) to ensure that gotomarket strategy and trade spend effectiveness is being followed and executed.

• Work with CSM on the commercialization of innovations and ensure Sales have all the tools (sell sheets consumer support info etc. for successful .

• Support Commerce Marketing team (Shopper) in the of the customer programs.

20 Innovation Management:

• Support innovation projects through gate process includes renovation new products and pack size opportunities) from identifying the idea to commercializing and executing in market all rooted in consumer insights brand equity understanding category brand geographic dynamics and competitive analysis.

• Support the development and of strategic innovation plans with a focus on short term opportunities to drive sales and revenue objectives of organization.

• Leverage U.S. led innovation for Canadian brand expansion & mega brand development.

• Identify evaluate & validate Canadian opportunities for line extensions pack size opportunities and renovations on branded portfolios that are driven by insights and drive incremental longterm growth to the business across different channels.

• Work closely with CSM team to ensure opportunities are explored on different pack sizes to help growth and expand across different channels beyond retail (C&G Foodservice eComm etc.

• Monitor performance of new product launches with post launch reviews build insights and translate into an action plan.

10 Strengthen & Build Brand Management Process

• Build organizational technical capabilities by providing daytoday coaching and mentoring to crossfunctional team and external partners.

• Ensure successful presentation comprehension and integration of AOP strategic plans business reviews and briefs to senior leadership team or business partners.

• Build strong relationships with US International and Canadian innovation teams.

• Work closely with US and International innovation team members to share learnings and identify potential synergies.

• Strengthen and continually build strong innovation credibility/profile within the organization.

10 Admin Support

• Manage A&P spending to ensure spend is within specified budget(s).

• Monitor brand(s) budget innovation and track ociated expenses in SIFT; reconciling invoices against approved projects.

• Ensure all projects are up to date in Clarizen.

• ist team with process enhancement projects as .

Potential Career Progression:

• Promotional opportunities within the Marketing organization.

• Lateral career opportunities to another Brand portfolios and categories Commerce/Shopper Marketing Demand Science or across crossfunctional teams.

Qualifications Education & Experience:

• At least 3 years of marketing experience in consumerpackaged goods industry.Food CPG is a definite asset.

• Bachelors Degree .

• Experience in developing and executing marketing programs brief writing and managing P&Ls.

• Proven ability to deliver initiatives that have contributed significant gains in the capture of market share revenue and volume growth and process efficiencies.

• Ability to make sound business decisions that balance a variety of factors in a complex operating environment and ultimately achieve optimal outcomes.

• Good strategic and analytic capabilities. Comfortable utilizing data to support business decisions.

• Experience working with a cross functional team including sales finance research and operations.

• Demonstrated organizational prioritization and multitasking skills.

• Strong interpersonal and communication skills (both written and verbal) and excellent project management skills.

• Team player that thrives in both group and individual projects.

Our Modern Workplace:

Conagras culture of collaboration enhances our ability to meet critical business goals deliver value to customers and consumers and provide you with the flexibility you need to achieve a better worklife carefully consider each role and how often each team member needs to collaborate in person. This position requires you to work from our Mississauga office 3 days a week.

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