Director of Global Marketing
Director of Global Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
The Director Global Marketing position is responsible for charting the course and navigating the marketing function for the Diagnostic & Genomics (D&G) Business Unit through its next phase of growth. This position will manage a team of resources that is distributed globally and will be directly responsible for financial delivery and budget management activities of the team. This role is responsible for the development and implementation of bestinclass marketing strategies and tactics that support the business product and service offering. This position has direct oversight of activities across marketing functions including channel management to include digital marketing eCommerce and support of direct sales; business analytics; positioning and brand management; facilitation of thought leadership and internal and external communications. This position ensures that budgets timelines and performance objectives are met.
The D&G Business Unit serves the Biochemistry Molecular and Next Generation Sequencing Diagnostics Pharma and Biotech and Applied Genomics sectors by providing a broad portfolio of components quality measurement tools and workflow solutions in both catalogue and custom OEM offerings. This role requires a commercially minded customer centric digitally experienced marketing professional with a demonstrated track record in the delivery of portfolio campaign strategy and demonstrated success measures using analytically rigorous factbased marketing metrics.
The candidate must possess strong business acumen and be able to lead and influence individuals and teams across multiple functions of the organization while driving results through teamwork and collaboration.
To perform this job successfully an individual must be able to perform each of the following essential functions satisfactorily.
Essential Functions and Key Responsibilities:
- Develop marketing strategies and execute against those plans to support the achievement of sales and profit goals (achieve current year plan whilst looking forward to long range objectives).
- Develop optimize and execute a digital strategy across lead generation and transactional eCommerce that reflects the portfolio breadth and technical complexity as well as the distinct customer segments and endmarkets that our portfolio serves.
- Drive best in class automated marketing platforms and approaches.
- Organize recruit develop and retain talent to ensure a high performing Marketing organization while strengthening marketing competency across the business.
- Champion the Voice of the Customer to develop and maintain proprietary insights into market enduser and behavioral segmentation to optimize targeted marketing and portfolio positioning.
- Develop factbased metrics and marketing dashboards to objectively assess return on marketing spend.
- Develop and sustain a robust business and portfolio brand and brand positioning strategy for D&G products across the target sectors.
- Identify qualify and manage external supplier relationships in support of marketing strategies where appropriate. This includes various marketing agencies as well as industry relevant organizations.
- Collaborate with regional Commercial and Product Management teams to build coordinated Sales and Marketing strategies for each region.
- Support and cultivate relationships with key opinion leaders in collaboration with product managers and leadership team members.
- Develop manage and optimize marketing spend to approved budgets.
- Other duties as assigned by management.
Qualifications :
Minimum Qualifications:
- Undergraduate degree in a sciencebased discipline preferably chemistry
- 10 years of marketing leadership or related experience ideally in Life Science Tools or related market
- Proficient in strategic planning budgeting market research brand management messaging and positioning of product value propositions.
- Microsoft Office Outlook Word and Excel.
Preferred Qualifications:
- MBA
Competencies & Behaviours:
- Resonates and operates in line with LGCs core value behaviors: Passion Curiosity Integrity Brilliance and Respect.
- Represent department and the organization favorably and in accordance with established Company standards and associated attributes at all times.
- Manage crossfunctional global teams with a track record of having planned and delivered significant growth.
- Experience navigating digital marketing and eCommerce with multiple unintegrated backend systems highly desirable.
- Strong understanding of B2B and B2C content marketing marketing automation processes and systems and classic channel marketing
- Demonstrated experience working in a diverse team environment.
- Excellent coordination problem solving conflict resolution and consensus building skills.
- Willing to travel. (as required)
- Ability to make independent decisions regarding matters of significance.
- Goal oriented with excellent time management and organizational skills.
- Excellent interpersonal skills with ability to interact effectively and work efficiently with people at all levels in an organization.
- Ability to keep sensitive information confidential.
Education and Experience
- Bachelors Degree in Marketing Business Administration or related scientific discipline. MBA preferred.
- 10 years of marketing experience including 5 years in marketing strategy development and deployment.
- Life Science industry experience preferred.
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
