Digital Marketing Specialist
Digital Marketing Specialist
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Job Description
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading high-tech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative sustainable mobility solutions. As part of the BYD Group the company focuses on developing cutting-edge electric cars integrating advanced technology with eco-friendly design to drive the future of transportation.
Key Responsibilities:
- Campaign Management: Plan set up and manage biddable paid social campaigns across TikTok Meta (Facebook & Instagram) and Display networks.
- Audience Targeting & Optimization: Develop and refine targeting strategies bidding models and budget allocations to maximize campaign effectiveness.
- Performance Analysis: Track analyze and report on campaign performance using key KPIs such as CTR CPM CPA and ROI. Continuously optimize based on insights.
- Cross-Platform Integration: Ensure consistent messaging creative alignment and strategic synergy across all paid media platforms.
- Collaboration: Work closely with creative media and analytics teams to execute high-performing data-driven campaigns.
- Trend Monitoring: Stay up-to-date with platform changes emerging trends and digital marketing best practices.
Skills Qualifications and Experience Required:
- Bachelors degree in Marketing Digital Media Communications or related field.
- 4 years of hands-on experience managing paid social campaigns (especially TikTok Ads and Meta Business Suite).
- Solid understanding of audience segmentation bidding strategies and performance metrics.
- Strong analytical skills and proficiency in campaign reporting tools (e.g. Google Analytics TikTok Ads Manager Meta Ads Manager).
- Experience coordinating multi-channel digital campaigns.
- Excellent communication skills and the ability to work in a fast-paced cross-functional environment.
- Fluency in English and German.
Why Join Us
- Opportunity to work in a dynamic and innovative industry.
- Competitive salary and benefits.
- Exposure to global automotive trends and strategies.
- A collaborative team environment that fosters professional growth.
Employment Type
Full Time
