Digital Marketing Specialist
Digital Marketing Specialist
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Job Description
Job Title: Digital Marketing Specialist
Location: Frankfurt am Main Germany
Company: BYD Automotive GmbH
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
BYD is a leading high-tech multinational based in Shenzhen China. Operates in four core fields of IT automotive new energy and rail transit and employs over 300000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative sustainable mobility solutions. As part of the BYD Group the company focuses on developing cutting-edge electric cars integrating advanced technology with eco-friendly design to drive the future of transportation.
Key Responsibilities:
- Develop and implement performance-driven digital strategies to increase website traffic and optimize user conversion.
- Plan execute and optimize biddable media campaigns across platforms such as Google Ads Meta and Bing using data-informed keyword targeting and bid management.
- Manage programmatic advertising initiatives to efficiently reach defined target audiences at scale.
- Drive SEO strategy by improving site structure metadata keyword content and backlink profiles to boost organic visibility.
- Continuously optimize website performance focusing on speed mobile responsiveness and user experience to enhance lead generation and conversion rates.
- Monitor campaign performance using analytics tools and provide actionable insights to improve effectiveness and ROI.
Requirements:
- Bachelors degree in Marketing Digital Media Communications or a related field.
- At least 56 years of hands-on experience in digital marketing with a strong focus on SEO and paid media.
- Proficient in managing campaigns across Google Ads Meta (Facebook/Instagram) and Bing Ads.
- Solid understanding of programmatic advertising platforms and audience targeting strategies.
- Strong knowledge of SEO best practices analytics tools (e.g. Google Analytics Search Console) and web optimization techniques.
- Experience with CMS systems and a good eye for UX/UI and conversion rate optimization (CRO).
- Fluency in English and German is required.
Why Join Us
- Opportunity to work in a dynamic and innovative industry.
- Competitive salary and benefits.
- Exposure to global automotive trends and strategies.
- A collaborative team environment that fosters professional growth.
Employment Type
Full Time
